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Category Archives: Marketing Strategy
Making the Most of Your Twitter Skills
What is it about that little blue bird that has everyone so chirpy? Like it or not, Twitter has become a powerful communication tool that marketers cannot afford to ignore. To fully leverage this platform, however, requires some planning and … Continue reading
Posted in Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, followers, marketing, marketing strategy, retweet, search engine optimization, SEO, SEO writing, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tweet, Twitter, website
3 Comments
To Whom are You Speaking?
To get a message across you need to know to whom you are communicating. It makes the message clearer and understandable if you know your audience. For instance, it wouldn’t make much sense for you to tell a group of … Continue reading
Posted in Consistent Customer Communications, Marketing Strategy
Tagged communication, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, Susan J. Campbell Copywriting Solutions, target audience
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Consistent Customer Communications Start with a Clear Strategy
How do you generate leads among your customer base? Do you wait for a customer to contact you to place another order or add accessories to a platform they already own? If you are like most business owners, you can’t … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy
Tagged blog, brand, brand strategy, build brand value, company brand, consistent communication, consistent customer communications, content, content marketing, content marketing strategy, customer base, customer communications, email marketing, generate leads, lead generation, social media channels, social media interactions, social media tools
12 Comments
Building a Better Content Marketing Strategy
The content revolution has taken hold of the online world and if you’re not on board, you may be missing out on key opportunities to drive traffic to your website, convert lookers to opportunities; opportunities to leads; and leads to … Continue reading
Can Twitter Tweak Your Profits
Twitter is a powerful tool for driving traffic to your site and generating a buzz for your business, if you use it correctly. Sending a new tweet on occasion won’t generate a great deal of traffic; you need to make … Continue reading
Posted in Brand, Marketing Strategy, Social Media, Social Media Marketing
Tagged brand, build brand value, company brand, content marketing strategy, copywriting, copywriting solutions, keywords, marketing, marketing strategy, retweet, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tweet, Twitter
3 Comments
Are You Using Apple Blossom Marketing?
The weekend is approaching and if you’re in or close to St. Joseph, MO, you’ll have no trouble finding something to do. Aside from the Air Show, Women’s Build Day at Habitat for Humanity, the Pot of Gold Auction at … Continue reading
Video Marketing: Lights, Camera and Serious Content Marketing Action
Many organizations see video marketing as a “maybe later” or a second-cousin enhancement to their content marketing written pieces and website elements – but video marketing is quickly gaining ground as a top way to attract targeted audiences and boost … Continue reading
Posted in Content Marketing, Marketing Strategy, Uncategorized, Video Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, marketing, marketing strategy, site, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, web video, website
2 Comments
Great Content Marketing: Why Does Some Material Rise to the Top?
What’s the hardest thing about content marketing? Survey says: creating content that truly gets customers or leads interested. Second place: creating the right volume of new content to make your strategy effective. Everything your business writes – from your website … Continue reading
Posted in Content Marketing, Marketing Strategy, Social Media Marketing
Tagged brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, SEO, social media, social media strategy, Susan J. Campbell Copywriting Solutions
3 Comments
10 Tips to Drive Traffic to Your Website
Driving traffic to your website can be a challenge until you find just the right process that works for your company. This traffic is what you need to grow your presence and revenue opportunity on the Internet, making it an … Continue reading
Word of Mouth Power Reigns. Boost Yours with Facebook Strategies.
Few marketing strategies are as powerful or as elusive as word of mouth. It’s an ancient strategy that still carries intense importance today toward building brand power, but where does word of mouth fit into modern social media tools? … Continue reading
Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Uncategorized
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, Facebook, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
4 Comments
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