Category Archives: Online Marketing

Effective Web Sites: Graphic Designer or Web Designer? They Must Work Together

Web designers and graphic designs are birds of the same feather. Essentially, both are talented artists working with different sets of rules. Web designers are just that, they design with the Internet in mind. It’s pretty self explanatory yet not … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Online Marketing, Social Media Marketing, Website | Tagged , , , , , , , , , | 3 Comments

Four Social Networking Mistakes to Avoid

Wondering how to navigate the never-ending rules and tools within your social media networks? A lot of people do as too often, strategies don’t exist to guide content and sharing, or a company uses their platforms to shout out information … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Online Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

No More Random Acts of Video Ads: Social Video Becomes the Evolved Method

Whether you call it social video, video marketing or digital advertising, call it awesome in terms of generating brand power – especially in terms of getting your audience to send it forth to their friends and contacts. But only call … Continue reading

Posted in Content Marketing, Marketing Strategy, Online Marketing, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Trends in Content Marketing

Content marketing is continuously occupying a more important role in professional marketing strategies. For three years now, the Content Marketing Institute (CMI) has partnered with MarketingProfs to present key trends in content marketing. The 2013 B2B Content Marketing Benchmarks, Budgets … Continue reading

Posted in Content Marketing, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Nonprofit Marketing, Online Marketing, Pinterest Content Marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Link Building for Lead Creation: Fight Your Way Through Web Spam

Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on Google or other search engines that … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Top Five Benefits of Online Marketing

The marketing landscape is not what it used to be. Social media and mobile technology have changed the way customers shop and buy. Essentially, the benefits of online marketing have paved the way for more personalized communications that are overshadowing … Continue reading

Posted in Marketing Strategy, Online Marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 1 Comment