Category Archives: Social Media

Get More Bang for Your Blog: Some Simple Tips

Posted on February 20, 2012 by admin

You are, or you aren’t. Blogging, that is. While many organizations think it’s something for twenty-somethings or people who have strong opinions and lots of spare time, the reality is that blogging is a way of dialoguing with buyers, listening … Continue reading →

Posted in Content Marketing, Social Media | Tagged , , , , , , , , | 3 Comments

Finding the Worst of the Worst in Social Media: Part 1

Posted on February 17, 2012 by admin

Choosing the best tweet or Facebook post for the day can be a simple task. What caught your eye, made you laugh or inspired you to share? This isn’t about the greatest social media ideas though; this is about finding … Continue reading →

Posted in Messaging, Social Media | Tagged , , , , , , | 3 Comments

Happy Valentine’s Day from the Team at SJC!

Posted on February 14, 2012 by admin

A taste of social media candy for your Valentine’s Day! CREDIT: Original photo by CLS Design | Shutterstock.com

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The Power of Social Media

Posted on February 13, 2012 by admin

For those questioning the power of social media, check out this video. It’s no longer hype – you really do need to engage in the conversations. Set out to build those direct relationships with your customers and donors. If you … Continue reading →

Posted in Content Marketing, Social Media | Tagged , , , , , , | 2 Comments

What is Your Social Media Strategy….Part II

Posted on February 10, 2012 by admin

As promised, we’ve returned with the remaining four tips for your social media strategy. We borrowed these tips from the Social Media Examiner as we respect experts in our field. Plus, these tips jive with the research we do on … Continue reading →

Posted in Social Media | Tagged , , , , , , , , , | 2 Comments

What is Your Social Media Strategy?

Posted on February 8, 2012 by admin

If you’re confused by the question, the likely answer is that you don’t have one. If you’re doing anything with social media without a strategy to guide your actions, you’re wasting time and resources. In fact, you could skip social … Continue reading →

Posted in Messaging, Social Media | Tagged , , , , , , , | 9 Comments

The Value in Content Marketing – Are You Making an Impact?

Posted on January 23, 2012 by admin

On an almost daily basis, I am often asked about my line of work. One common question, once I explain exactly what it is that we do at SJC Copywriting, is how we know what to write about. This is … Continue reading →

Posted in Social Media, Uncategorized, Website | Tagged , , , , , , , | 3 Comments

LinkedIn: Worthy of Your Time for Generating Leads and Contacts

Posted on January 6, 2012 by admin

LinkedIn. It’s not the distant cousin of Facebook or Twitter anymore, but instead commanding notable attention and praise for its ability to offer some very distinct marketing potential. (Distinct, effective, and low-cost.) LinkedIn, to put it simply, does what its … Continue reading →

Posted in Social Media, Uncategorized, Website | Tagged , , , , , , , , | 2 Comments

2011 Year in Review

Posted on December 29, 2011 by admin

As 2011 comes to an end, take a moment to think about your social media objectives for 2012.  Twitter has compiled this Year in Review to put things into perspective – read through some of these eye opening statistics, and … Continue reading →

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What is Content Marketing, Anyway … And How Can It Help Me Make Money?

Posted on December 28, 2011 by admin

Content marketing. Content-driven marketing. SEO. They’re all terms that relate to the same critical, but fundamentally basic, concept:  Businesses that use the power of the Internet to hone in on the specific information their audience is looking for, get more … Continue reading →

Posted in Social Media, Uncategorized, Website | Tagged , , , , , , , | 4 Comments