Category Archives: Social Media

Can You Keep the Thrill Alive for Writing Weekly Blogs?

Posted on March 5, 2013 by admin

Feeling a little ho-hum about writing weekly blogs? Perk up your blog this week. Your readers will appreciate it and you’ll remember why you’re writing weekly blogs in the first place. A blog is a direct pipeline to quality content. … Continue reading →

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing | Tagged blog, blogging, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, infographics, marketing, marketing strategy, online content, Quality content, search engine optimization, SEO, SEO writing, SJC, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, weekly blog | 3 Comments

Monday Morning Coffee with The Pony Express National Museum

Posted on March 4, 2013 by admin

The Stuff of Legends: Pony Express Museum Uses Storytelling as Top Tool In a rapid-fire world of instant communication, the legendary start of the U.S. mail system – The Pony Express – seems to capture more tales of drama and … Continue reading →

Posted in Content Marketing, Copywriting, Marketing Strategy, Monday Morning Coffee, Social Media, Storytelling, Success Stories, Support Local | Tagged coffee, coffee talk, content marketing, copywriting, engage customers, historic St. Joseph, marketing, marketing strategy, MO, Pony Express, Pony Express Museum, Pony Express National Museum, Pumokinfest, relationships, SJC, social media, social media tools, storytelling, Susan J. Campbell Copywriting Solutions, The Pony School, website | Leave a comment

Finding the Right Marketing Voice for Your Brand

Posted on March 1, 2013 by admin

Companies work really hard to maintain consistency with branding efforts so customers have a similar experience every interaction, regardless of channel. That’s why finding the right marketing voice is so important. Similar to an audible conversation, written copy has a … Continue reading →

Posted in Brand, Consistent Customer Communications, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing | Tagged brand, build brand value, company brand, consistent marketing, content, content marketing, copywriting, customers, marketing, marketing strategy, marketing voice, social media, Susan J. Campbell Copywriting Solutions | 2 Comments

Building Your Brand with Copywriting Services for Real Estate

Posted on February 28, 2013 by admin

The real estate market, like so many others, has become flooded with competitors. Agents trying to make names for themselves have had to find unique ways to stand out from the crowd. With so many great properties and agents available, … Continue reading →

Posted in Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Email Marketing, Marketing Strategy, Newsletter Marketing, Online Marketing, Real Estate Marketing, Social Media, Social Media Marketing | Tagged blog, blogging, blogs, brand, build brand value, content, content marketing, content marketing strategy, copywriting, copywriting services, copywriting solutions, marketing, marketing strategy, newsletters, real estate, real estate copywriting services, real estate marketing, social media, social media campaign, social media content, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website text | Leave a comment

Should You Outsource Your Content Creation this Year?

Posted on February 27, 2013 by admin

A few conversations are likely to come up this year in small board rooms and large; similar questions popping up across teams of three and teams of 20 – should we keep using drip coffee, or get a Keurig for … Continue reading →

Posted in Annual Report Writing, Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing | Tagged blog, blogging, brand, brand loyalty, build brand value, company brand, content, content creation, content marketing, content marketing professionals, content marketing strategy, customers, engage customers, marketing, outsourcing content creation, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | Comments Off

What is Your Content Marketing Formula?

Posted on February 26, 2013 by admin

By the time customers get ready to purchase, they’ve already conducted a thorough background investigation on the web. Content that is current, original, and relevant will stand out, while anything else will quickly fade into the background. In the content … Continue reading →

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Email Marketing, Marketing Strategy, Newsletter Marketing, Online Marketing, Social Media, Social Media Marketing, Website | Tagged content, content marketing, content marketing formula, content marketing strategy, copywriting, copywriting solutions, current content, customers, email marketing, engage customers, marketing strategy, original content, SJC, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Web presence | 2 Comments

Monday Morning Coffee with U.S. Animal Health Association

Posted on February 25, 2013 by admin

Healthy Animals, Healthy People: Group Connects Around Century-Old Roots Picture it: It’s the 1890s, and vast cattle ranches stretch across the southern states, particularly in Texas. Some ranchers tediously roll out the very “modern” invention of barbed wire to claim … Continue reading →

Posted in Content Marketing, Copywriting, Email Marketing, Monday Morning Coffee, Newsletter Marketing, Social Media, Website | Tagged animal health industry, blog, coffee, coffee talk, content marketing, customers, email marketing, managing livestock disease, National Catteman's Association, National Pork Producers Council, preventing livestock disease, SJC, Susan J. Campbell Copywriting Solutions, Twitter, U.S. Animal Health Association, United States Animal Health Association, USAHA | 1 Comment

Why Your Web Design Matters

Posted on February 22, 2013 by admin

Your website shouldn’t just be a place you hang your logo and contact information. Web design matters because people are very visual – take the success of Pinterest for instance. Nothing new information-wise here, but the way it’s presented, now … Continue reading →

Posted in Brand, Consistent Customer Communications, Content Marketing, Copywriting, Creating Links, eCommerce, Link Building, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Website | Tagged brand awareness, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, enhance brand awareness, improve leads, increase sales, marketing, marketing strategy, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, web design, Web presence, website, website effectiveness, website logo, website management | 1 Comment

Drive Demand with Content Curation

Posted on February 21, 2013 by admin

In today’s content driven world, it can be difficult for marketers to keep up. The pressure to constantly feed fresh content through a variety of different channels has put pressure on companies to “crank it out” so to speak. The … Continue reading →

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing | Tagged B2B, blog, content, Content curation, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, Quality content, relationships, SJC, social media, Susan J. Campbell Copywriting Solutions | 1 Comment

3 Tips to Inspire Social Media Marketing Wins through the New Year and Beyond

Posted on February 19, 2013 by admin

As we construct content strategies for 2013, it’s helpful to look back and examine social media marketing wins that stood out last year. Just as history can help minimize repeat mistakes, a brief examination of previous social media marketing wins … Continue reading →

Posted in Blog Writing, Content Marketing, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Video Marketing | Tagged blog, content, content marketing, content marketing strategy, customers, Facebook, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing | 3 Comments

Category Archives: Social Media

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