Category Archives: Social Media Marketing

Eight Rules to Conquering Twitter

When developing your social media marketing strategy, Twitter can be an invaluable tool. It can effectively enable you to share information about your company and yourself off the clock. There is no need for third-party content or time-management concerns you … Continue reading

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Ten Ways to Improve Your Social Marketing Strategy

When it comes to your marketing strategy, the back seat is not the best option. In today’s world of social media, you need to take action. If no one is talking about you, you don’t exist. Even in negative conversations, … Continue reading

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Creating Content: Four Ways to Make a Big Splash

Let’s face it – getting content into the hands of viewers is not the hard part. The Internet is flooded with waves of material, vying for even a tiny slice of people’s attention. The real challenge is creating content that … Continue reading

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What is Your Social Media Campaign Missing?

Social media isn’t just a way to keep up with friends and family. In today’s business world, it has become the lifeblood for how we, the business leaders of tomorrow, stay connected with our customers. For those of you who … Continue reading

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When You Engage Customers You Add Value to Your Company

Can you put a price tag on your followers? A recent lawsuit put social media in the spotlight after an employee took his Twitter followers with him when he left the company.  Obviously the company felt those customers had value. … Continue reading

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Four Steps Forward, No Steps Back: Facebook Marketing

Ninety-two percent of consumers can’t be wrong, can they? Most consumers trust a personal recommendation from a friend over marketing advertisements. Think about the last new restaurant you tried, was it because of the ad that you saw of their … Continue reading

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Are You Maximizing the Return on Your Social Media Channels?

It used to be that brands wishing to go social could simply choose which social media channels they wanted to use for customer engagement. Today, that landscape is changing. The public is interacting within a variety of social media channels … Continue reading

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Monday Morning Coffee with Bleecker Street Deli

What do you do exceptionally well, and how can you carve it out as your special niche? It’s a simple question that can have a profound impact. Take an example from Bleecker Street Deli, a newly opened, “small but mighty” … Continue reading

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