Tag Archives: build brand value

Is Your Content Worth Reading?

No matter how much time you spend searching for the perfect tools for your website, your content has to be “shareworthy” before any of it matters. Content marketing providers can help you ensure that your blogs are worthy of reading … Continue reading

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8 Tips for Powerful Press Release Writing

In the world of online marketing, thousands of articles are written on a daily basis, providing you with everything you need to know about social media. Why? So many companies and individual professionals are searching the web for information on … Continue reading

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The Branding Online Challenge – Are You Ready to Get in the Conversation?

Do you control your branding online? In this age of the information superhighway, the marketing industry has changed. Well-established brands such as Coke, Nike and Ford built their brand presence before the proliferation of blogging, articles and social media online. … Continue reading

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Does Your Social Media Strategy Support Your Brand?

Social media – we’re all there, sharing the latest updates, tweeting about our online specials and posting trending questions in LinkedIn groups. At SJC, we have a social media coordinator who oversees the management of our platforms, ensuring everything we … Continue reading

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To Blog or Not to Blog Part 1

Blogging and consumer-generated media seem to be the latest craze in advertising for companies. If you are unsure how to use the tools or whether or not your company should use the tools, read our two part series based on information … Continue reading

Posted in Content Marketing, Messaging, Social Media, Text Messaging, Uncategorized, Website | Tagged , , , , , , , , , , , , | 5 Comments

No Slingshotting: Content Writing Tips to Make Your Readers Yearn for You

You’ve built a great site, and added all the latest widgets and tools to it. You’ve launched your social media campaigns and an eNewsletter – but still, the traffic to your site is more like a leisurely Sunday drive than the rush … Continue reading

Posted in Content Marketing, Email Marketing, Messaging, Social Media, Text Messaging, Uncategorized, Website | Tagged , , , , , , , , , , , , | 6 Comments

The Value in Content Marketing – Are You Making an Impact?

On an almost daily basis, I am often asked about my line of work. One common question, once I explain exactly what it is that we do at SJC Copywriting, is how we know what to write about. This is … Continue reading

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LinkedIn: Worthy of Your Time for Generating Leads and Contacts

LinkedIn. It’s not the distant cousin of Facebook or Twitter anymore, but instead commanding notable attention and praise for its ability to offer some very distinct marketing potential. (Distinct, effective, and low-cost.) LinkedIn, to put it simply, does what its … Continue reading

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What is Content Marketing, Anyway … And How Can It Help Me Make Money?

Content marketing. Content-driven marketing. SEO. They’re all terms that relate to the same critical, but fundamentally basic, concept:  Businesses that use the power of the Internet to hone in on the specific information their audience is looking for, get more … Continue reading

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What it Means to Brand Your Business

Can you effectively define what it means to brand your business? This video was produced by the University of East Anglia in the UK and provides a great tutorial to what it means to brand. If you’re ready to explore what … Continue reading

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