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Tag Archives: customers
There’s Still Time for a Year-End Email … Or a Year-Starter Email
Haven’t sent out a year-end email message yet to your customers or supporters? There’s still time, and you also have time to make it effective. Consider a year-start email if getting a creative year-end email together seems too daunting. Whichever … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Email Marketing, Link Building, Marketing Strategy, Newsletter Marketing, Online Marketing, Pinterest Content Marketing, Social Media, Social Media Marketing, Video Marketing, Website
Tagged blog, content, content creation, content creation tools, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, email marketing, engage customers, keyword, logo, marketing, marketing strategy, pinterest, relationships, social media, social media campaign, social media strategy, social media tools, strategic social media posts, Susan J. Campbell Copywriting Solutions, tagline, video, video marketing, website, website content, year end email
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Monday Morning Coffee with Susan
A Storm is Coming – Why Not Write a Blog? During the holiday weeks, it’s easy to sit back, enjoy all the wonderful food, procrastinate on determining New Year’s resolutions (especially those that address all the good food you’ve been … Continue reading
Posted in Blog Writing, Monday Morning Coffee
Tagged blog, build brand value, customers, expertise, goal, knowledge, New Year's resolutions, outline, qualifications, target audience, writer
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Monday Morning Coffee with SJC Copywriting Solutions
As the year is winding down, do you ever stop to take a minute and reflect on the successes of 2012? If yours is like most businesses, you’ve enjoyed some wins and losses, you’ve made changes and you’ve kept many … Continue reading
Posted in Copywriting
Tagged blog, build brand value, copywriting, copywriting solutions, customers, marketing, relationships, social media campaign
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Engaging Social Media Fans by Listening
Guess what, there’s a right way and a wrong way to use social media. The wrong way is to blow your entire marketing budget on brand promotion only. Social media is about so much more than tooting your own horn. … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing
Tagged conversation, conversations, customer satisfaction, customers, engage customers, engage social media fans, marketing strategy, public relations, public relations tool, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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From the Wall Street Journal to “ABC News”: Family Investment Center Puts St. Joseph on the Map with Unique Style
If you perform a Google search for Dan Danford or the Family Investment Center, you’re likely to find first-page articles from sources like the Wall Street Journal, the New York Times and “ABC News.” What’s the secret? For one, the … Continue reading
Link Building for Lead Creation: Fight Your Way Through Web Spam
Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on Google or other search engines that … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, external links, fighting spam, keyword, keyword focused writing, keyword optimization, keywords, lead creation, link building, marketing, marketing strategy, SEO, SEO writing, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tagging, Web presence, web spam
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Share the Journey
Newsflash: people genuinely are interested in the background of your company. Consumers truly want to know your roots. Where did you begin? How did you make it? Who helped you along the way? We are interested in knowing the story. … Continue reading
What Can We Learn from Print Ads about Content Marketing to Build Customer Trust?
Here’s an old school moment in the content marketing arena: Whatever happened to print ads, and why did businesses buy them? Print ads used to be the hallmark element of ad campaigns, especially for services offered to other businesses. As … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing
Tagged blog, brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, email marketing, engage customers, marketing, marketing strategy, print ads, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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