Tag Archives: LinkedIn

Trends in Content Marketing

Content marketing is continuously occupying a more important role in professional marketing strategies. For three years now, the Content Marketing Institute (CMI) has partnered with MarketingProfs to present key trends in content marketing. The 2013 B2B Content Marketing Benchmarks, Budgets … Continue reading

Posted in Content Marketing, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Nonprofit Marketing, Online Marketing, Pinterest Content Marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Why Should I Invest in Social Media?

This is a common question asked by business owners throughout multiple industries. For some, they don’t see it as a tool for reaching new customers as their target audience is not generally engaged in social media networks. For others, they … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , | 5 Comments

The Truth Behind Social Media as Part of Your Marketing Strategy

What’s social media really good for, anyway, when it comes to growing your brand and making more money? Think of it this way:  Social media creates true brand advocates for your company, and they have serious power in carrying forward … Continue reading

Posted in Marketing Strategy, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , | 8 Comments

Quality Content Drives Traffic – Look to Experts in Your Field

As much as we all want to be viewed as the subject expert in our core competency, the reality is that only a handful of people really want to pull from our knowledge base on any given day. Quality content … Continue reading

Posted in Content Marketing | Tagged , , , , , , , , , , , , , , , | 6 Comments

Social Media Success Stories – Why Your Competitors are Getting Noticed

Like it or not, social media is the way of the future for this generation of couch potato customers.  We conduct polls on Facebook to help us decide which cell phone to purchase – iPhone or Droid?  We visit a … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , | 8 Comments

Finding the Worst of the Worst in Social Media: Part 3

Tin ears, hashtags, trying too hard or whatever else the case may be. Social media mistakes can make a company’s numbers drop like a lead balloon. In this SmartBlog article, the plethora of mistakes was evident as we read through the list … Continue reading

Posted in Content Marketing, Social Media, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

LinkedIn: Worthy of Your Time for Generating Leads and Contacts

LinkedIn. It’s not the distant cousin of Facebook or Twitter anymore, but instead commanding notable attention and praise for its ability to offer some very distinct marketing potential. (Distinct, effective, and low-cost.) LinkedIn, to put it simply, does what its … Continue reading

Posted in Social Media, Uncategorized, Website | Tagged , , , , , , , , | 2 Comments

Social Media: A Powerful Marketing Tool

Social media is the easiest way to grab the attention of a potential customer. In fact, 48.9 percent of companies use social medial to generate leads for their company. Make sure you are utilizing the social media tools to the … Continue reading

Posted in Social Media | Tagged , , , , , , , , | 4 Comments

Make Content Marketing Work for Your Company

Getting started with content marketing can be a risky and scary process. A lot of business owners automatically look at the negative side of things that could possibly happen: people posting negative comments or the thought that people wouldn’t hire … Continue reading

Posted in Email Marketing, Messaging, Social Media, Uncategorized, Website | Tagged , , , , , , , , | 5 Comments

How Important is Social Media?

Posted in Email Marketing, Messaging, Social Media, Text Messaging, Uncategorized, Website | Tagged , , , , , , , , , | Leave a comment