Tag Archives: marketing

B2B Content Marketing Trends

Engaging content is a challenge. Need creative power? At Susan J. Campbell Copywriting Solutions We Write. You Shine.

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Simple Strategies for Successfully Rebranding Your Company’s Social Media Profiles

Are your social media profiles in line with your current business strategy? Oftentimes we make important business updates and forget to reflect those changes in our social networks. But a total overhaul of social media profiles isn’t always necessary. Instead, … Continue reading

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The SJC Beat

You need someone who can listen to your story, understand your market and create the communications strategy you need to succeed. When you partner with SJC Copywriting Solutions, you gain so much more than content; you also gain the ability … Continue reading

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Trends in Content Marketing

Content marketing is continuously occupying a more important role in professional marketing strategies. For three years now, the Content Marketing Institute (CMI) has partnered with MarketingProfs to present key trends in content marketing. The 2013 B2B Content Marketing Benchmarks, Budgets … Continue reading

Posted in Content Marketing, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Nonprofit Marketing, Online Marketing, Pinterest Content Marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments

How to Post an Effective Guest Blog

Being creative about getting your message out is one thing, but knowing the best sources in which to attach your brand could be invaluable. One way to do so is to guest blog on other websites. In order to do … Continue reading

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From the Wall Street Journal to “ABC News”: Family Investment Center Puts St. Joseph on the Map with Unique Style

If you perform a Google search for Dan Danford or the Family Investment Center, you’re likely to find first-page articles from sources like the Wall Street Journal, the New York Times and “ABC News.” What’s the secret?  For one, the … Continue reading

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Link Building for Lead Creation: Fight Your Way Through Web Spam

Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on Google or other search engines that … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

What Can We Learn from Print Ads about Content Marketing to Build Customer Trust?

Here’s an old school moment in the content marketing arena:  Whatever happened to print ads, and why did businesses buy them? Print ads used to be the hallmark element of ad campaigns, especially for services offered to other businesses. As … Continue reading

Posted in Brand, Consistent Customer Communications, Content Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

Pinterest Shopping – it’s in the Bag!

If you’re looking for a new platform to find customers, you need not go further than your computer. If you can pin down a few Pinterest followers, then you’ve created a new market of business. According to a recent social … Continue reading

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Grab Your Brand

The definition of brand hasn’t changed, however the way one is developed sure has. Consumers receive perceptions from multiple sources, are you one of them? Enter the conversation with strong, consistent, caring content via social media. You won’t be sorry…in … Continue reading

Posted in Brand, Video Marketing | Tagged , , , , , , , , , , , , , , , , | 4 Comments