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Tag Archives: relationships
I Can’t Afford to Market My Business
Yellow pages ads? Not so often anymore. Direct mail? Less and less. Online searches? Absolutely. There’s no doubt the rules have changed in the past five years concerning how prospective customers find you and decide to take action. Today your … Continue reading
10 Tips for Social Media Etiquette
Social Media can be an important part of your marketing mix, but sometimes when we get behind a computer we forget that there is still a code of etiquette to abide by. There are certainly unspoken rules that need to … Continue reading
Posted in Social Media, Social Media Marketing
Tagged brand, content, content marketing, content marketing strategy, conversation, customers, engage customers, Facebook, marketing, marketing strategy, relationships, social media, social media campaign, social media etiquette, social media strategy, social media tools, social networking, Susan J. Campbell Copywriting Solutions
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Is Facebook Really Dying?
If you think of the social media giant, Facebook, and compare it to the business world and Wall Street, you may think the company is tanking, taking with it the many investors who jumped on board early, only to lose … Continue reading
How to Get Users to Share Your Content
In talking with different companies as to how to re-purpose their content, we are often asked if it’s OK to repurpose the content of others. While we do want to protect the copyright of those who have generated original work, … Continue reading
Posted in Content Marketing
Tagged blog, blogging, content, content marketing, content marketing strategy, conversation, customers, engage customers, Facebook, marketing, marketing strategy, relationships, repurpose, sharing content, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
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Can You Handle Content Marketing In-House?
Even with a thousand fancy online tools, selling your product or service is still about reaching people. Dialoguing with people. Building a relationship with people. Reaching the people you’re after and encouraging them to take action requires solid, high-value and … Continue reading
Posted in Content Marketing
Tagged content, content marketing, content marketing strategy, copywriting, customers, engage customers, in-house marketing, marketing, marketing strategy, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
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4 Steps to Social Media Success
If you’re not using social media as part of your marketing strategy, you’re likely missing out on a huge opportunity for referrals and sales. Social media is today’s watering hole where people swap stories, advice, gossip, and recommendations. You don’t … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media Marketing
Tagged company brand, content, content marketing, content marketing strategy, customers, engage customers, Facebook, marketing, marketing strategy, relationships, social media, social media strategy, social media success, social media tools, social networking, Susan J. Campbell Copywriting Solutions, target audience
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I Have a Storefront – I Don’t Need a Website
If you have a storefront to sell you products, do you also need a website? Yes, if you want to increase your chances of people actually finding your online store … and if you want to stand out from others … Continue reading
Posted in eCommerce, Marketing Strategy, Website
Tagged backlinking, blog, brand, customers, eCommerce, engage customers, keyword optimization, keywords, marketing, marketing strategy, relationships, SEO, shopping cart, social media, social media strategy, social media tools, storefront, Susan J. Campbell Copywriting Solutions, website
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Monday Morning Coffee – and the Chiefs are in Town
Joetown has taken on a red hue as the Kansas City Chiefs have arrived for training camp. Missouri Western State University was primed and ready by the middle of last week and signs at area businesses made their appearance before … Continue reading
Can Facebook Help my Business?
Facebook is no longer just for fun – it’s now an integral part of many successful marketing strategies. It has become popularized because it’s a cheap and easy way of gaining exposure, and lots of it. For example, let’s say … Continue reading
Posted in Consistent Customer Communications, Social Media, Social Media Marketing
Tagged customers, engage customers, Facebook, marketing, marketing strategy, relationships, search engine optimization, SEO, SEO writing, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
1 Comment
I Don’t Have Time for Social Media
How many times have you uttered this statement? You know the value social media brings to the table, but you just can’t justify the time spent making it happen. You’re too busy with customer calls, appointments, meetings and everything else … Continue reading
Posted in Social Media, Social Media Marketing
Tagged customers, engage customers, Facebook, keywords, marketing, marketing strategy, relationships, search engine optimization, SEO, SEO writing, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Web presence, website management
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