Tag Archives: social media campaign

3 Tips to Inspire Social Media Marketing Wins through the New Year and Beyond

As we construct content strategies for 2013, it’s helpful to look back and examine social media marketing wins that stood out last year.  Just as history can help minimize repeat mistakes, a brief examination of previous social media marketing wins … Continue reading

Posted in Blog Writing, Content Marketing, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , | 3 Comments

Content Marketing Surge: Making Sense of the Impending Mumbo-Jumbo

Use of content marketing is becoming more mainstream with each passing day. An increasing number of businesses are taking the plunge and are wading in the content pool as they discover the connection it can help forge with followers. But … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Email Marketing, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Website | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Regular Blog Posting Could be the Key to Online Success

Regular blog posting is a key component to creating a successful online business. If you are wanting to make money as an online entrepreneur, dedicating the time and energy to regular blog posting will be well worth the effort. It … Continue reading

Posted in Blog Writing, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | 5 Comments

Two Ways to See if Social Media is Working

Much conversation circulates around the bottom line on social media – particularly around the question, “does social media work?” In short: yep. Numerous articles highlight the successes of social media, including the ways organizations are using “mini moments” across social … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , | 2 Comments

Are You Breaking the Facebook Posting Rules?

In the quest to reach more of the prospective and current customer base, companies are posting to Facebook. They may include latest product updates, new technology innovations and fun contests that interested parties can join. At the same time, they … Continue reading

Posted in Brand, Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Nonprofit Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Monday Morning Coffee with SJC Copywriting Solutions

As the year is winding down, do you ever stop to take a minute and reflect on the successes of 2012? If yours is like most businesses, you’ve enjoyed some wins and losses, you’ve made changes and you’ve kept many … Continue reading

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Slow and Steady Wins the Social Media Marketing Race

Slow and steady wins the race. It’s a great motto for companies to keep in mind while embarking into social media marketing. All too often, companies expect immediate results when investing time and money into their marketing tools. Social media … Continue reading

Posted in Brand, Consistent Customer Communications, Social Media, Social Media Marketing | Tagged , , , , , , , , , | 2 Comments

What Can We Learn from Print Ads about Content Marketing to Build Customer Trust?

Here’s an old school moment in the content marketing arena:  Whatever happened to print ads, and why did businesses buy them? Print ads used to be the hallmark element of ad campaigns, especially for services offered to other businesses. As … Continue reading

Posted in Brand, Consistent Customer Communications, Content Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

Grab Your Brand

The definition of brand hasn’t changed, however the way one is developed sure has. Consumers receive perceptions from multiple sources, are you one of them? Enter the conversation with strong, consistent, caring content via social media. You won’t be sorry…in … Continue reading

Posted in Brand, Video Marketing | Tagged , , , , , , , , , , , , , , , , | 4 Comments