Tag Archives: social media marketing

Know the Power of the Hashtag

Have you heard the story of the 10-year-old girl who saw “#4” on a sign and asked what “4” stood for? It is a scary thought that because of social media, there are entire generations growing up who will have … Continue reading

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How the New Facebook Algorithm is Effecting the Marketing Strategy

Facebook changes their algorithm more times than a teenage girl changes clothes for picture day. However, this last change in December was a complete makeover. How has it impacted how we put together a social media marketing strategy? Back in … Continue reading

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Why Social Media Marketing is Here to Stay

Have you integrated social media into your marketing strategy?  If not you are missing out on a valuable part of your total marketing package. Social media is widespread and extremely powerful. Since it influences search rankings, enhancing your brand’s presence … Continue reading

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Social Media Marketing of 2014: What You Need to Watch For

At the beginning of 2013, we looked at social media and declared that it was going to be a major marketing tool for pretty much any brand or business in today’s society. Facebook and Twitter grew up and grew into … Continue reading

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Social Media Content Directed at the Right Target Improves ROI

According to a recent survey by Social Media Examiner, around 58 percent of marketers said social media use has helped them to improve their sales. LinkedIn appears to be a popular site for B2B marketers, 65 percent of which said … Continue reading

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Press Play On Social Media Videos

If you are in the loop of the social media world, chances are you have noticed that social media videos are the new kid on the block. From funny cat videos to quick product demonstrations, videos are popping up everywhere. … Continue reading

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Social Media Marketing Puts Retailers Right Where Consumers Are Looking

Each morning at approximately 7a.m., Sally Jean turns on her tablet and logs onto Facebook. First she likes a post from her grandma, then shares a snapshot from last night’s dinner at a new restaurant in town. As she is … Continue reading

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Test Your Publish Times in Your Social Media Marketing

You’ve finally gotten on board with social media as a vehicle to bring you the much-needed attention you deserve. Now it is time to see if you are maximizing your efforts by examining the best time to post for your … Continue reading

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Social Media Trends of 2013 and Projections For 2014

Social media has become an effective tool for several industries. On average, a single online mention is read by 250 to 25,000 individuals. It is becoming increasingly noticeable that we need to be doing more than just monitoring the conversations … Continue reading

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Social Media Marketing: 2014 Predictions For the New Year

Marketing professionals are always looking for ways to reach out to new consumers and social media is an extremely popular choice in achieving this. What can we expect in social media marketing in the new year? More brands will put … Continue reading

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