Tag Archives: social media strategy

When You Engage Customers You Add Value to Your Company

Posted on June 28, 2013 by admin

Can you put a price tag on your followers? A recent lawsuit put social media in the spotlight after an employee took his Twitter followers with him when he left the company. Obviously the company felt those customers had value. … Continue reading →

Posted in Social Media Marketing | Tagged customer relationships, customers, engage customers, Facebook, marketing strategy, relationships, social media, social media customers, social media strategy, Susan J. Campbell Copywriting Solutions, Twitter, value added | 2 Comments

Overcome Obstacles With an Effective Non-Profit Marketing Strategy

Posted on June 27, 2013 by admin

Non-profit marketing strategies offer their own challenges. While for-profit groups are looking for ways to maximize profits, non-profits seek opportunities to help fund their organization. The two have obviously different goals. A recent article talks about how non-profit marketing plans … Continue reading →

Posted in Marketing Strategy, Nonprofit Marketing | Tagged competitive advantage, content marketing, marketing, marketing strategy, non profit marketing, non-profit marketing strategies, social media strategy, Susan J. Campbell Copywriting Solutions | 1 Comment

Four Steps Forward, No Steps Back: Facebook Marketing

Posted on June 26, 2013 by admin

Ninety-two percent of consumers can’t be wrong, can they? Most consumers trust a personal recommendation from a friend over marketing advertisements. Think about the last new restaurant you tried, was it because of the ad that you saw of their … Continue reading →

Posted in Social Media Marketing | Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, EdgeRank, engage customers, Facebook, Facebook marketing, likes, marketing, marketing strategy, newsfeed, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 1 Comment

Social Media for the Small Business Owner

Posted on June 14, 2013 by admin

If you are still afraid of social media – don’t be. Now is the time to face your fears and get networking. Even the most forward-thinking marketers couldn’t predict how social media would be changing the way we do business. … Continue reading →

Posted in Social Media, Social Media Marketing | Tagged blog, engage customers, Facebook, LinkedIn, marketing, marketing plan, marketing strategy, SEO, SEO strategy, smaill business social media, social media, social media for small business, social media strategy, social media tools, social sharing, Susan J. Campbell Copywriting Solutions, website | 1 Comment

Monday Morning Coffee with Bleecker Street Deli

Posted on June 10, 2013 by admin

What do you do exceptionally well, and how can you carve it out as your special niche? It’s a simple question that can have a profound impact. Take an example from Bleecker Street Deli, a newly opened, “small but mighty” … Continue reading →

Posted in Marketing Strategy, Messaging, Monday Morning Coffee, Social Media Marketing, Support Local | Tagged build brand value, coffee talk, content marketing strategy, engage customers, Facebook, marketing, social media strategy | Leave a comment

Optimize Your Marketing Plan With Quick Results

Posted on June 6, 2013 by admin

When you are running a business you want immediate results. Your marketing strategy is no different. But as you know, there’s a lot of hurry up and wait. A recent Social Media Today article talks about six easy ways to … Continue reading →

Posted in Marketing Strategy | Tagged content, content marketing, content marketing strategy, engage customers, instagram, marketing, marketing plan, marketing strategy, optimize your marketing plan, pinterest, posting videos, relationships, social media, social media marketing, social media strategy, social media tools, social networks, Susan J. Campbell Copywriting Solutions, Tumblr | Leave a comment

Yahoo Unveils New Face of Social Media

Posted on June 5, 2013 by admin

Internet guru, Yahoo, has made it clear that it’s on its way to developing a more personal and interactive experience for users. The new face of social media, launched by Marissa Mayer who serves as the corporation’s Chief Executive Officer, … Continue reading →

Posted in Social Media, Social Media Marketing | Tagged #bestoftheweb, Apple, engage customers, Facebook, Google+, mobile social media, new face of social media, retweets, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tweets, Yahoo | Leave a comment

Getting the Best ROI From Your Social Media Tools

Posted on May 31, 2013 by admin

In today’s marketing world, it’s easy for businesses to indulge in social media. Facebook, LinkedIn, and Twitter are all viable tools to market your site to not only get your message out but build brand awareness and increase customers. The … Continue reading →

Posted in Social Media | Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, Facebook, LinkedIn, marketing, marketing strategy, return on investment, retweet, ROI, search engine optimization, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter | 2 Comments

Branding Strategies and How to Avoid Common Mistakes

Posted on May 30, 2013 by admin

Building a brand is like meeting new people. If you don’t nail that first impression you may not get that customer back. You need to have a branding strategy in place to avoid making some of these common mistakes. To … Continue reading →

Posted in Brand | Tagged brand, branding strategy, build brand value, content marketing, content marketing strategy, differentiating yourself from the competitor, marketing strategy, social media strategy, Susan J. Campbell Copywriting Solutions | 2 Comments

Build Brand Awareness With the Top Content Marketing Strategies

Posted on May 29, 2013 by admin

Content marketing strategies aren’t limited to niche companies on the cusp of greatness. In fact, big brands like Red Bull and Colgate are realizing it’s a great way to gain customers and make them loyal ones. Just like fishing, if … Continue reading →

Posted in Content Marketing, Marketing Strategy | Tagged big brands, blog, brand, build brand value, Colgate, content, content marketing, content marketing strategy, Kraft, marketing, marketing strategy, Red Bull, search engine optimization, SEO, social media, social media campaign, social media strategy, social media tools, Southwest Airlines, Susan J. Campbell Copywriting Solutions, Target | 6 Comments

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