Tag Archives: Susan J. Campbell Copywriting Solutions

Developing a Powerful Social Media Strategy

Any project is only as good as the plan set forth to accomplish what is intended. The proper use of social media to grow and enhance your business’ marketing strategy is no different. Social media is a great avenue that … Continue reading

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The Truth Behind Social Media as Part of Your Marketing Strategy

What’s social media really good for, anyway, when it comes to growing your brand and making more money? Think of it this way:  Social media creates true brand advocates for your company, and they have serious power in carrying forward … Continue reading

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10 Tips for Social Media Etiquette

Social Media can be an important part of your marketing mix, but sometimes when we get behind a computer we forget that there is still a code of etiquette to abide by. There are certainly unspoken rules that need to … Continue reading

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Is Facebook Really Dying?

If you think of the social media giant, Facebook, and compare it to the business world and Wall Street, you may think the company is tanking, taking with it the many investors who jumped on board early, only to lose … Continue reading

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How to Get Users to Share Your Content

In talking with different companies as to how to re-purpose their content, we are often asked if it’s OK to repurpose the content of others. While we do want to protect the copyright of those who have generated original work, … Continue reading

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Can You Handle Content Marketing In-House?

Even with a thousand fancy online tools, selling your product or service is still about reaching people. Dialoguing with people. Building a relationship with people. Reaching the people you’re after and encouraging them to take action requires solid, high-value and … Continue reading

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4 Steps to Social Media Success

If you’re not using social media as part of your marketing strategy, you’re likely missing out on a huge opportunity for referrals and sales. Social media is today’s watering hole where people swap stories, advice, gossip, and recommendations. You don’t … Continue reading

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Building the Right Online Presence

There are a lot of things that need to be learned during the courting or dating process. You want to learn all you can about the person. You want to know their likes, their dislikes, what makes them tick, etc. … Continue reading

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The Value of Content Management

In the online world, it’s not enough to simply build a site and hope people will find it. If they know the name of your company or your direct URL, there’s no need to worry. But, do you want to … Continue reading

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I Have a Storefront – I Don’t Need a Website

If you have a storefront to sell you products, do you also need a website? Yes, if you want to increase your chances of people actually finding your online store … and if you want to stand out from others … Continue reading

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