Tag Archives: Susan J. Campbell Copywriting Solutions

Why #Hashtag? Why #Now?

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Why Social Media Marketing is Here to Stay

Have you integrated social media into your marketing strategy?  If not you are missing out on a valuable part of your total marketing package. Social media is widespread and extremely powerful. Since it influences search rankings, enhancing your brand’s presence … Continue reading

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Creating Content That is Memorable

Thanks to news articles infiltrating our social media feeds and vise versa, these days it is difficult to decide what content is important and what content is irrelevant. For businesses who are trying to reach their target audience online, it … Continue reading

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Provide a Better Customer Experience

No matter what industry we are in, we are all striving to provide a better customer experience. It seems like a few years ago, brands were starting this trend of trying to be everything to everyone. Pushing themselves into segments … Continue reading

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Make the Right Call by Taking Advantage of Mobile Marketing

There’s no denying that wherever you go, people are on their phones. They are either calling someone, texting another or viewing a website or social media site. A study by Supermonitoring.com surveyed mobile users and found that 51 percent of … Continue reading

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Marketing Strategies Should Include Social Media for Older Consumers

Do your marketing strategies take into account the Baby Boomers’ use of social media? If you think this generation of aging Americans are a group who refuse to accept technology, you’re missing out on a key demographic. Including them in … Continue reading

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Why Business Owners Need to Know the Importance of Blogging

These days, when it comes to websites, the possibilities are endless. There is so much more than just having a place to list your business’s contact information and post a couple of pictures of your product. Business owners need to … Continue reading

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Video Marketing: An Effective Way to Engage Consumers

If you are online or on your phone, there’s no denying that videos are everywhere. It’s no mystery why: they can convey a message in less than 60 seconds and can be created and shared is just as much time. … Continue reading

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Walk the H2H Path and Use Twitter as Your Guide

“Wait. H2H? I thought it was B2C or B2B. What are you talking about?” So glad you asked! H2H means Human to Human. Think about it, you are a human being. You have certain characteristics that are wholly unique to … Continue reading

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Monday Morning Coffee at the Eastside Rotary Spaghetti Dinner

Spaghetti, anyone? How about 500 platefuls – all covered with that special sauce that no one (and we mean no one) will share the recipe for? It’s only Monday, but it’s not too early to think about Friday night … … Continue reading

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