Tag Archives: Web presence

Dissecting the Content Marketing Hype

A quick look at graphs produced by Google Trends shows that there has been a growing interest in “content marketing” as evidenced by the number of searches occurring over the past couple years, while searches for just “marketing” alone have … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , | Leave a comment

What is Your Content Marketing Formula?

By the time customers get ready to purchase, they’ve already conducted a thorough background investigation on the web. Content that is current, original, and relevant will stand out, while anything else will quickly fade into the background. In the content … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Email Marketing, Marketing Strategy, Newsletter Marketing, Online Marketing, Social Media, Social Media Marketing, Website | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

Monday Morning Coffee with Let’s Go Local

Like to Travel? Like it More with this New Resource       Going somewhere? If you are, you’re likely to log on to an online map or search your smartphone for ideas of where to eat, shop or visit … Continue reading

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Getting Results with Your Website: Four Simple Tips

Your website is talking to some very important people every day. This includes donors, volunteers, your employee team and people who want to learn more about your organization so that they can make a decision whether or not to get … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing, Website | Tagged , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Four Ways to Improve Blog SEO Rankings

The hype of Christmas is now over, and every retailer out there has currently focused its efforts on convincing customers why they should spend their Christmas cash with them. It’s all about keeping the momentum going, and online marketing is … Continue reading

Posted in Blog Writing, Content Marketing, Creating Links, Marketing Strategy, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Put the Fruitcake Down: Creating a New Website Shouldn’t Overwhelm

New year, new website, fresh new message to your audience. If the thought makes you want to get up and go find some stale fruitcake as an avoidance strategy, stay seated. A recent post from the Nonprofit Marketing Guide describes … Continue reading

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Video SEO Strategy and Creative Conflicts for Your Business

Video is a useful tool for marketing campaigns. But when your video SEO strategy and creative influences conflict, who wins? Nobody. This is why it’s important to integrate the most valuable aspects of both creative and technical components of SEO. … Continue reading

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Firms Over Freelancers: An Effective Business Solution

More often than not, two hands are better than none. Such is the case of choosing between a web design firm or a freelance web designer. Both are viable options in today’s marketplace but which one is the most reliable … Continue reading

Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Website | Tagged , , , , , , , , , , | 3 Comments

Effective Web Sites: Graphic Designer or Web Designer? They Must Work Together

Web designers and graphic designs are birds of the same feather. Essentially, both are talented artists working with different sets of rules. Web designers are just that, they design with the Internet in mind. It’s pretty self explanatory yet not … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Online Marketing, Social Media Marketing, Website | Tagged , , , , , , , , , | 3 Comments