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Monthly Archives: August 2012
3 Content Marketing Trends to Consider
Does content marketing really work? It does if you remember its core purpose – to engage your existing customers and identify new leads through the provision of useful advice and information that is of high quality and lacking the pushy … Continue reading
Posted in Content Marketing, Mobile Content Marketing, Video Marketing, Webinar marketing
Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, mobile marketing, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, webinar, website
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Mobile Content Marketing – Google Reports It’s Hot
Want to make more impact with your advertising dollar and maximize your mobile content marketing strategy? As the old saying goes, timing is everything. And according to Google, that timing should coincide with events occurring in popular culture. The company … Continue reading
Posted in Content Marketing, Mobile Content Marketing, Social Media Marketing
Tagged apps, content, content marketing, content marketing strategy, customers, marketing, marketing strategy, mobile content marketing, mobile marketing, search engine optimization, SEO, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions
7 Comments
Developing a Powerful Social Media Strategy
Any project is only as good as the plan set forth to accomplish what is intended. The proper use of social media to grow and enhance your business’ marketing strategy is no different. Social media is a great avenue that … Continue reading
The Truth Behind Social Media as Part of Your Marketing Strategy
What’s social media really good for, anyway, when it comes to growing your brand and making more money? Think of it this way: Social media creates true brand advocates for your company, and they have serious power in carrying forward … Continue reading
Posted in Marketing Strategy, Social Media Marketing
Tagged blog, blogging, blogs, brand, build brand value, company brand, conversation, customers, engage customers, keywords, LinkedIn, make money, marketing, marketing strategy, social media, social media marketing, social media strategy, Susan J. Campbell Copywriting Solutions, website
8 Comments
Monday Morning Coffee with Frank
Our Monday Morning Coffee is a little different today because we are feeling a little nostalgic this morning. Maybe it’s the clouds, maybe it’s the fact that school is starting in a few days, or maybe we just needed a … Continue reading
10 Tips for Social Media Etiquette
Social Media can be an important part of your marketing mix, but sometimes when we get behind a computer we forget that there is still a code of etiquette to abide by. There are certainly unspoken rules that need to … Continue reading
Posted in Social Media, Social Media Marketing
Tagged brand, content, content marketing, content marketing strategy, conversation, customers, engage customers, Facebook, marketing, marketing strategy, relationships, social media, social media campaign, social media etiquette, social media strategy, social media tools, social networking, Susan J. Campbell Copywriting Solutions
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Is Facebook Really Dying?
If you think of the social media giant, Facebook, and compare it to the business world and Wall Street, you may think the company is tanking, taking with it the many investors who jumped on board early, only to lose … Continue reading
How to Get Users to Share Your Content
In talking with different companies as to how to re-purpose their content, we are often asked if it’s OK to repurpose the content of others. While we do want to protect the copyright of those who have generated original work, … Continue reading
Posted in Content Marketing
Tagged blog, blogging, content, content marketing, content marketing strategy, conversation, customers, engage customers, Facebook, marketing, marketing strategy, relationships, repurpose, sharing content, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
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Can You Handle Content Marketing In-House?
Even with a thousand fancy online tools, selling your product or service is still about reaching people. Dialoguing with people. Building a relationship with people. Reaching the people you’re after and encouraging them to take action requires solid, high-value and … Continue reading
Posted in Content Marketing
Tagged content, content marketing, content marketing strategy, copywriting, customers, engage customers, in-house marketing, marketing, marketing strategy, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
2 Comments
Monday Morning Coffee with Susan
One of the things we never really did in our series of Monday Morning Coffee blogs was to post something about our company founder and why our name bears her own. Often asked why she formed this company and what … Continue reading
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