Author Archives: admin

The Key to Internet Marketing – Diversification

Posted on January 9, 2014 by admin

Jumping into Internet marketing is best accomplished taking a planned approach. A poorly executed attempt can actually create a negative impact, and it can happen easily if you’re tackling a multi-channel strategy. Websites need careful tweaking, as do the articles, … Continue reading →

Posted in Marketing Strategy | Tagged , , , , | Leave a comment

Pinterest: The New News Feed?

Posted on January 8, 2014 by admin

Experts are reporting that Pinterest has been gaining ground for more than just where to find your next Crockpot meal. Though Facebook and Twitter still own the game as far as sharing news goes, it looks like Pinterest isn’t too … Continue reading →

Posted in Pinterest Content Marketing | Tagged , , , , | Leave a comment

Digital Marketing Trends to Watch For in 2014

Posted on January 7, 2014 by admin

Many of us have been busy making (and in some cases, already breaking) resolutions for the New Year. There’s a reason you see more diet supplements and low calorie drink options on commercials this time of year. It’s because everyone … Continue reading →

Posted in Digital Marketing | Tagged , , , | Leave a comment

Monday Morning Coffee with The St. Joseph Museum: New Website, New Look

Posted on January 6, 2014 by admin

From the journal entries of Civil War soldiers, to the life stories of famous jazz musicians – and from the cultural exhibits of Native Americans to the intriguing tales of early mental health institutions – there’s no doubt the St. Joseph … Continue reading →

Posted in Brand, Monday Morning Coffee, Uncategorized, Website | Tagged , , , , | Leave a comment

Analyzing the SEO Writing of Competitors Offers Valuable Insights

Posted on January 3, 2014 by admin

In some ways, running a successful marketing operation is always about keeping up with the Jones’s and then taking a step ahead of them. When it comes to search engine optimization (SEO) writing, following what your competitors are doing can … Continue reading →

Posted in SEO | Tagged , , , , , | Leave a comment

How The New LinkedIn Updates Benefit Users

Posted on January 2, 2014 by admin

Thanks to new updates, LinkedIn has become even more useful and user friendly for businesses and professionals. Here are updates you need to know about: 1. Mobile App When you are on the go like most business professionals are, getting … Continue reading →

Posted in LinkedIn Marketing | Tagged , , , , , | 1 Comment

Creating a Quality Content Marketing Plan

Posted on January 1, 2014 by admin

Developing a quality content marketing plan starts with asking yourself questions rather than trying to provide immediate answers. It also involves looking into the questions that your clients are asking and what consumers are talking about. Looking at your specific … Continue reading →

Posted in Content Marketing | Tagged , , , , , | 2 Comments

Twitter Tests Location Sharing Options

Posted on December 31, 2013 by admin

Are you ever tweeting and wish you knew who else was an avid Twitter user? It appears that with the still-being-tested “Nearby” function you might be able to make this wish come true. Twitter knows that mobile users are the … Continue reading →

Posted in Twitter | Tagged , , , | Leave a comment

Monday Morning Coffee With Jen Herron

Posted on December 30, 2013 by admin

Jen Herron is the newest member of the Susan J Campbell team. She has come aboard to assist in as many aspects of the company that she can. A wannabe multi-tasker, Jen brings her dream of being a writer, copywriter … Continue reading →

Posted in Monday Morning Coffee | Tagged , , , | Leave a comment

How Netflix Rescued its Brand

Posted on December 27, 2013 by admin

The year 2011 started off on the wrong foot for Netflix. Their stock lost half its value in just three months and Netflix CEO Reed Hastings was even named the worst CEO of the year by the New York Times. … Continue reading →

Posted in Brand | Tagged , , , , , | Leave a comment