Category Archives: Brand

How Netflix Rescued its Brand

Posted on December 27, 2013 by admin

The year 2011 started off on the wrong foot for Netflix. Their stock lost half its value in just three months and Netflix CEO Reed Hastings was even named the worst CEO of the year by the New York Times. … Continue reading →

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Monday Morning Coffee with Pony Espresso

Posted on September 9, 2013 by admin

This morning, beat the “daily grind” of your Monday with an experience at a true local coffeehouse, Cafe Pony Espresso, located in downtown, St. Joseph, Mo. Walking in, you’ll likely get a nod and a greeting from the locals and … Continue reading →

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How to Implement Branding Ideas

Posted on August 16, 2013 by admin

As long as there is internet, there will be trending topics or stories that go viral. This provides a unique opportunity for businesses to use these trends wisely. It must be done the right way, however, and this is where … Continue reading →

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Five Branding Ideas for Your Organization

Posted on August 9, 2013 by admin

There are a lot of organizations and companies who have established their presence on social media. However, there are few who are attempting to engage their followers to truly build a community who will make recommendations which lead to sales. … Continue reading →

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Do Your Current Branding Ideas Focus on a Broken Promise?

Posted on July 17, 2013 by admin

The best branding ideas should directly impact the customer, encouraging spending. You need to understand what influences buying power and create excitement about those specific products and services. Your brand must be a promise to deliver. How you commit the … Continue reading →

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Monday Morning Coffee with Seniors Helping Seniors

Posted on July 8, 2013 by admin

They say giving is better than receiving — but if you’re an older adult who needs a little help to remain in your own home, receiving can certainly be a good thing, too. One organization has found a way to … Continue reading →

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Monday Morning Coffee with ChooseSaintJoseph.com

Posted on June 17, 2013 by admin

Who is your target audience? If you’re like many businesses, it’s more than one – you likely have more than one group who you want to reach with the message about your services. Key ways to reach a second audience … Continue reading →

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Monday Morning Coffee with the Allied Arts Council

Posted on June 3, 2013 by admin

Art is big business. In fact, a recent report says nonprofit arts and culture are a $10.9 million industry in Buchanan County—one that supports 489 full-time equivalent jobs and generates $889,000 in local and state government revenue. The Allied Arts Council of St. … Continue reading →

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Branding Strategies and How to Avoid Common Mistakes

Posted on May 30, 2013 by admin

Building a brand is like meeting new people. If you don’t nail that first impression you may not get that customer back. You need to have a branding strategy in place to avoid making some of these common mistakes. To … Continue reading →

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