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Category Archives: Content Marketing
LinkedIn Looks to Boost Content Marketing
Wanting to do more content marketing on LinkedIn? Now you can as the site is opening up to more granular updates on company pages. LinkedIn has more than 3 million company pages at the moment, but experimented in a pilot program … Continue reading
Posted in Content Marketing
Tagged audience, content marketing, creating content, creative content, SJC, target audience
2 Comments
Things to Consider When Crafting Your Content Marketing Plan
In the same way that real estate is all about location, location, location…marketing could be said to be all about content, content, content. In order to really benefit from social media marketing and SEOs you have to offer great content. … Continue reading
New Report Shows Growth Areas in B2B Content Marketing
A new report on trends in content marketing says that B2B marketers who are enjoying the greatest success share a few key stratagems. Consider what the report said was characteristic of leading content marketers. 1. They have higher budgets According … Continue reading
Focus on Content Marketing to Build Your Blog Audience and Drive Sales
Are you committed to a business blog but not certain what value it’s bringing to your brand? Take a more serious look at what you’re writing to ensure that you’re getting everything you can out of the process. You can … Continue reading
Posted in Content Marketing
Tagged audience, blogging, blogs, business, content marketing, how to use a blog, marketing, SJC, target market, writing blogs
2 Comments
Grab Your Brand 2
Posted in Content Marketing
Tagged audience, content marketing, marketing, SJC, Susan J. Campbell Copywriting Solutions
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Three Lessons For Content Marketing That Captivates
In the content race it seems as though many companies are throwing out new material just for content’s sake without fully understanding how to make that content work for their brand. In fact, some brands are pushing out multiple content … Continue reading
Do You Know All Your Options When It Comes to Content Marketing?
All companies know the importance of content marketing but more than half of those same companies find it challenging. According to a recent survey, 64 percent of those businesses asked, felt creating content was a major hurdle. A recent article … Continue reading
Are You Creating Content That’s Going No Where?
Did you ever stop and wonder why the wheel was created? Probably not. It seems like almost overnight we’ve understood the importance of tweeting and posting to social media. Most of us have even become experts at creating content that … Continue reading
Top Questions to Help Develop Your Next Content Marketing Strategy
Every once in a while you will need to breathe new life into your content marketing strategy. Content is one of the most important aspects of any successful business plan. Recently Social Media Today talked about top aspects of refreshing … Continue reading
The Do’s and Dont’s of Content Marketing
By now you are well aware of the value content marketing strategies have on your business. In order to have a successful online presence, you need to have a well-structured plan that is decisive and executed effectively. Many companies make … Continue reading