Category Archives: Marketing Strategy

Marketing Strategy Tips for Social Media:

Social media is a necessary part of a good marketing strategy. However, it is always changing and there’s always steps to take your company’s social media presence to the next level. In case you aren’t convinced, here are a couple … Continue reading

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Monday Morning Coffee with Zest Yoga and Wellness

Think peace, awareness and flexibility this week with Zest Yoga and Wellness, a new business inside the historic Green Acres Building, St. Joseph, Mo. You might also think physical stamina, strength, calorie-burning and toning – but these are the additional … Continue reading

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Does Your Customer Engagement Start With Your Employees?

In a digital world, customer engagement is less likely to occur in person for the business-to-business market place. Those customers are turning to digital sources like social communities, mobile apps, the web, and their peers. Nearly 70 percent of buying … Continue reading

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Monday Morning Coffee with Seniors Helping Seniors

They say giving is better than receiving — but if you’re an older adult who needs a little help to remain in your own home, receiving can certainly be a good thing, too. One organization has found a way to … Continue reading

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Overcome Obstacles With an Effective Non-Profit Marketing Strategy

Non-profit marketing strategies offer their own challenges. While for-profit groups are looking for ways to maximize profits, non-profits seek opportunities to help fund their organization. The two have obviously different goals.  A recent article talks about how non-profit marketing plans … Continue reading

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Monday Morning Coffee with Bleecker Street Deli

What do you do exceptionally well, and how can you carve it out as your special niche? It’s a simple question that can have a profound impact. Take an example from Bleecker Street Deli, a newly opened, “small but mighty” … Continue reading

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Optimize Your Marketing Plan With Quick Results

When you are running a business you want immediate results. Your marketing strategy is no different. But as you know, there’s a lot of hurry up and wait. A recent Social Media Today article talks about six easy ways to … Continue reading

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Monday Morning Coffee with the Allied Arts Council

Art is big business. In fact, a recent report says nonprofit arts and culture are a $10.9 million industry in Buchanan County—one that supports 489 full-time equivalent jobs and generates $889,000 in local and state government revenue. The Allied Arts Council of St. … Continue reading

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Build Brand Awareness With the Top Content Marketing Strategies

Content marketing strategies aren’t limited to niche companies on the cusp of greatness. In fact, big brands like Red Bull and Colgate are realizing it’s a great way to gain customers and make them loyal ones. Just like fishing, if … Continue reading

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Monday Morning Coffee with Drum Monkey Percussion

What happens to those who just want to bang on the drum all day, so to speak? They become the visionaries of Drum Monkey Percussion, bringing nearly 40 years of experience to northwest Missouri and showing kids (and adults) that … Continue reading

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