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Category Archives: Marketing Strategy
Finding the Right Marketing Voice for Your Brand
Companies work really hard to maintain consistency with branding efforts so customers have a similar experience every interaction, regardless of channel. That’s why finding the right marketing voice is so important. Similar to an audible conversation, written copy has a … Continue reading
Posted in Brand, Consistent Customer Communications, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged brand, build brand value, company brand, consistent marketing, content, content marketing, copywriting, customers, marketing, marketing strategy, marketing voice, social media, Susan J. Campbell Copywriting Solutions
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Building Your Brand with Copywriting Services for Real Estate
The real estate market, like so many others, has become flooded with competitors. Agents trying to make names for themselves have had to find unique ways to stand out from the crowd. With so many great properties and agents available, … Continue reading
Posted in Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Email Marketing, Marketing Strategy, Newsletter Marketing, Online Marketing, Real Estate Marketing, Social Media, Social Media Marketing
Tagged blog, blogging, blogs, brand, build brand value, content, content marketing, content marketing strategy, copywriting, copywriting services, copywriting solutions, marketing, marketing strategy, newsletters, real estate, real estate copywriting services, real estate marketing, social media, social media campaign, social media content, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website text
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Should You Outsource Your Content Creation this Year?
A few conversations are likely to come up this year in small board rooms and large; similar questions popping up across teams of three and teams of 20 – should we keep using drip coffee, or get a Keurig for … Continue reading
Posted in Annual Report Writing, Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, blogging, brand, brand loyalty, build brand value, company brand, content, content creation, content marketing, content marketing professionals, content marketing strategy, customers, engage customers, marketing, outsourcing content creation, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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What is Your Content Marketing Formula?
By the time customers get ready to purchase, they’ve already conducted a thorough background investigation on the web. Content that is current, original, and relevant will stand out, while anything else will quickly fade into the background. In the content … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Email Marketing, Marketing Strategy, Newsletter Marketing, Online Marketing, Social Media, Social Media Marketing, Website
Tagged content, content marketing, content marketing formula, content marketing strategy, copywriting, copywriting solutions, current content, customers, email marketing, engage customers, marketing strategy, original content, SJC, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Web presence
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Why Your Web Design Matters
Your website shouldn’t just be a place you hang your logo and contact information. Web design matters because people are very visual – take the success of Pinterest for instance. Nothing new information-wise here, but the way it’s presented, now … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing, Copywriting, Creating Links, eCommerce, Link Building, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Website
Tagged brand awareness, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, enhance brand awareness, improve leads, increase sales, marketing, marketing strategy, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, web design, Web presence, website, website effectiveness, website logo, website management
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Drive Demand with Content Curation
In today’s content driven world, it can be difficult for marketers to keep up. The pressure to constantly feed fresh content through a variety of different channels has put pressure on companies to “crank it out” so to speak. The … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged B2B, blog, content, Content curation, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, Quality content, relationships, SJC, social media, Susan J. Campbell Copywriting Solutions
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Does Link Building Help Strengthen a Brand?
Link building is a critical piece of content marketing, particularly in the area of search engine optimization. Perhaps now link building is more important than ever in light of changes with Google and increasing competition. But how does link building … Continue reading
Posted in Brand, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, Website
Tagged brand, build brand value, company brand, content, content creation strategy, content marketing, content marketing strategy, customers, keywords, link building, link building to strengthen a brand, marketing, marketing strategy, search engine optimization, SEO, social media, social media campaign, Susan J. Campbell Copywriting Solutions
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3 Tips to Inspire Social Media Marketing Wins through the New Year and Beyond
As we construct content strategies for 2013, it’s helpful to look back and examine social media marketing wins that stood out last year. Just as history can help minimize repeat mistakes, a brief examination of previous social media marketing wins … Continue reading
Posted in Blog Writing, Content Marketing, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Video Marketing
Tagged blog, content, content marketing, content marketing strategy, customers, Facebook, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing
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Ways of Successfully Drawing Traffic to Your Blog
Blogs are definitely an important part of any content marketing mix. But what happens when your blogs aren’t getting the proper readership they deserve? Drawing traffic to your blog doesn’t have to come down to shameless Facebook or Twitter plugs, … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Creating Links, Link Building, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, copywriting, copywriting solutions, create captivating content, customers, drawing traffic to your blog, driving traffic to your blog, engage customers, Facebook, guest blogger, links in blogs, marketing, marketing strategy, SJC, social media, social media tools, Susan J. Campbell Copywriting Solutions
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