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Tag Archives: brand
Does Your Brand Strategy Have a Good Story?
When creating your brand strategy it is important to move away from those hard sales messages or marketing blurbs. Instead, you need to be focusing on telling your story. Small business and nonprofit websites and blogs should lean toward more … Continue reading
How to Implement Branding Ideas
As long as there is internet, there will be trending topics or stories that go viral. This provides a unique opportunity for businesses to use these trends wisely. It must be done the right way, however, and this is where … Continue reading
Monday Morning Coffee with Rebekah Young
Rebekah Young is a recent addition to the Susan J. Campbell Copywriting Solutions team, bringing a hands-on knowledge of social media tools – along with a hard work ethic, creativity and a great sense of humor. Rebekah grew up in … Continue reading
Five Branding Ideas for Your Organization
There are a lot of organizations and companies who have established their presence on social media. However, there are few who are attempting to engage their followers to truly build a community who will make recommendations which lead to sales. … Continue reading
Branding Ideas That Count
No business can thrive without a brand. For Nike, it’s more than just the “swoosh”. It’s the feeling you get when you wear their shoes or pull on their t-shirts. Most of the big companies have done a great job … Continue reading
Are You Making the Most of Your Social Media Interaction?
Social media interaction accounts for a majority of brand recommendations. Think about it. If you have a positive conversation about a product or service with a company wouldn’t you be more willing to try it. The findings of a recent … Continue reading
Posted in Social Media, Social Media Marketing
Tagged brand, brand awareness, build brand value, consumer engagement, copywriting, engage customers, marketing, marketing strategy, ROI, social media, social media branding, social media interactions, social media ROI, social media strategy, Susan J. Campbell Copywriting Solutions
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Branding Strategies Every Small Business Owner Should Know
Every small business starts on a similar playing field. It’s the branding efforts you put forth that bring about the fan base of large corporations. Here are a few examples of how some businesses have established their brands using special … Continue reading
Do Your Current Branding Ideas Focus on a Broken Promise?
The best branding ideas should directly impact the customer, encouraging spending. You need to understand what influences buying power and create excitement about those specific products and services. Your brand must be a promise to deliver. How you commit the … Continue reading
Ten Ways to Improve Your Social Marketing Strategy
When it comes to your marketing strategy, the back seat is not the best option. In today’s world of social media, you need to take action. If no one is talking about you, you don’t exist. Even in negative conversations, … Continue reading
Posted in Social Media Marketing
Tagged blog, brand, content, content that engages customers, cross promotion, maintaining your online presence, marketing strategy, plan of action, Quality content, SJC, social media, social media marketing, social media marketing strategy, social platforms, Susan J. Campbell Copywriting Solutions
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