Tag Archives: content marketing strategy

Mastering the Art of Content Marketing Quality and Consistency

Posted on October 4, 2012 by admin

Becoming a master of anything requires two dirty little words that many shy away from – hard work and dedication. But that’s how world-renowned Japanese sushi chef, Jiro Ono, started captivating his audience. Operating out of a subway tunnel, Ono … Continue reading →

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy | Tagged Anthony Bourdain, blog, Chef Jiro, consistent communication, consistent content, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, Jiro Ono, marketing, marketing strategy, original content, social media strategy, Susan J. Campbell Copywriting Solutions, sushi | 4 Comments

Ranking on Yahoo and Bing: Yep, It Matters

Posted on October 3, 2012 by admin

In terms of search engine optimization, you may be pondering whether Bing matters. You may be wondering if you should worry about ranking with Yahoo. Instead your focus may be mainly on Google rank, a natural occurrence given Google’s global … Continue reading →

Posted in Marketing Strategy, SEO, Social Media, Social Media Marketing | Tagged backlinks, Bing, content, content marketing, content marketing strategy, copywriting, copywriting solutions, Google+, keywords, marketing, marketing strategy, search engine optimization, SEO, SEO writing, social media, social media strategy, Susan J. Campbell Copywriting Solutions, Yahoo | 1 Comment

Success Stories – Why They Matter

Posted on September 27, 2012 by admin

When was the last time you asked a customer to rate their level of satisfaction with your service? If they came back with a great response, did you then ask if you could capture their experience in a success story? … Continue reading →

Posted in Case Study, Consistent Customer Communications, Content Marketing, Success Stories, Uncategorized | Tagged case study, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, marketing success stories, Social media success stories, social media tools, success stories, Susan J. Campbell Copywriting Solutions | Leave a comment

We Get to Talk About Our Name, and We Like It … Do You?

Posted on September 26, 2012 by admin

We’re sometimes asked a familiar, but important question: what does copywriting in your name mean, anyway? If you’re considering a name modification or name change for your business, consider it carefully. The “copywriting” piece of our name, Susan J. Campbell … Continue reading →

Posted in Blog Writing, Brand, Copywriting, Press Release Writing, Social Media, Social Media Marketing, Website, White Paper Marketing | Tagged blog, blogs, brand, brand strategy, build brand value, business philosophy, choosing a business name, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, marketing strategy, selecting a name for your business, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tagline | 2 Comments

Monday Morning Coffee with Cooke’s

Posted on September 24, 2012 by admin

Giant Screens, Shared Audio, Fresh Air: Cooke Brothers Drive-In is Like You Remember The giant screens and signs advertising family favorites, like hot dogs and cotton candy, stand in direct – but welcome – opposition to a world entranced by … Continue reading →

Posted in Brand, Monday Morning Coffee, Support Local | Tagged coffee, coffee talk, content, content marketing, content marketing strategy, Cooke Brothers Drive In, Cooke's Drive In, customers, Drive In, Facebook, marketing, marketing strategy, smartphones, social media, Susan J. Campbell Copywriting Solutions | Leave a comment

The Road to Great Content – It’s Less Traveled Than You May Think

Posted on September 21, 2012 by admin

The creation of really great content is critical to the success of any online venture. Even if your focus is completely eCommerce, you still need that content to drive interested buyers to your site. The challenge is always – how … Continue reading →

Posted in Content Marketing, Copywriting | Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 1 Comment

Does Your Content Match Your SEO Strategy?

Posted on September 20, 2012 by admin

Creating the right content and maximizing its visibility through a successful SEO strategy go hand-in-hand. Neither can stand alone. Skillfully created content that gets seen and shared by no one doesn’t get you anywhere. Nor will poor content that’s highly … Continue reading →

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, SEO, Social Media Marketing | Tagged blog, content, content marketing, content marketing strategy, content writers, engage customers, marketing strategy, search engine optimization, SEO, SEO strategy, SEO writing, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 2 Comments

Natural Links, Like Sports or Art, Require a Continual Effort … but Worth It

Posted on September 18, 2012 by admin

Like learning to golf or mastering the winter garden, creating natural links require effort and consistency — but it’s worth it in terms of giving you more brand strength. Natural links are the key to targeted, effective conversations with the … Continue reading →

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Social Media Marketing, Uncategorized | Tagged blog, content, content marketing, content marketing strategy, conversation, creating links, customers, email marketing, engage customers, Facebook, marketing, marketing strategy, natural links, pinterest, relationships, SEO, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter, Web presence | 3 Comments

Why Copywriting Services are Better than Freelancers

Posted on September 14, 2012 by admin

The benefits of copywriting services include the ability to further your brand, drive traffic, and increase visibility through SEO efforts. Once your business has decided to use this powerful promotional medium, the next decision is whether to use a copywriting … Continue reading →

Posted in Content Marketing, Copywriting, Marketing Strategy | Tagged content, content marketing, content marketing strategy, copywriters, copywriting, copywriting solutions, marketing, marketing strategy, PR, public relations, Susan J. Campbell Copywriting Solutions | 5 Comments

How Do You Make Protecting Your Brand a Priority?

Posted on September 13, 2012 by admin

In the world of marketing, a company has a limited capability to create an image around its brand. These limits are generally put in place by available funds, but they can also be associated with available time and tools. If … Continue reading →

Posted in Brand, Marketing Strategy | Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting solutions, customers, engage customers, marketing, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website | 2 Comments

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