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Tag Archives: content
Should You Outsource Your Content Creation this Year?
A few conversations are likely to come up this year in small board rooms and large; similar questions popping up across teams of three and teams of 20 – should we keep using drip coffee, or get a Keurig for … Continue reading
Posted in Annual Report Writing, Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, blogging, brand, brand loyalty, build brand value, company brand, content, content creation, content marketing, content marketing professionals, content marketing strategy, customers, engage customers, marketing, outsourcing content creation, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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What is Your Content Marketing Formula?
By the time customers get ready to purchase, they’ve already conducted a thorough background investigation on the web. Content that is current, original, and relevant will stand out, while anything else will quickly fade into the background. In the content … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Email Marketing, Marketing Strategy, Newsletter Marketing, Online Marketing, Social Media, Social Media Marketing, Website
Tagged content, content marketing, content marketing formula, content marketing strategy, copywriting, copywriting solutions, current content, customers, email marketing, engage customers, marketing strategy, original content, SJC, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Web presence
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Why Your Web Design Matters
Your website shouldn’t just be a place you hang your logo and contact information. Web design matters because people are very visual – take the success of Pinterest for instance. Nothing new information-wise here, but the way it’s presented, now … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing, Copywriting, Creating Links, eCommerce, Link Building, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Website
Tagged brand awareness, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, enhance brand awareness, improve leads, increase sales, marketing, marketing strategy, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, web design, Web presence, website, website effectiveness, website logo, website management
1 Comment
Drive Demand with Content Curation
In today’s content driven world, it can be difficult for marketers to keep up. The pressure to constantly feed fresh content through a variety of different channels has put pressure on companies to “crank it out” so to speak. The … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged B2B, blog, content, Content curation, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, Quality content, relationships, SJC, social media, Susan J. Campbell Copywriting Solutions
1 Comment
Does Link Building Help Strengthen a Brand?
Link building is a critical piece of content marketing, particularly in the area of search engine optimization. Perhaps now link building is more important than ever in light of changes with Google and increasing competition. But how does link building … Continue reading
Posted in Brand, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, Website
Tagged brand, build brand value, company brand, content, content creation strategy, content marketing, content marketing strategy, customers, keywords, link building, link building to strengthen a brand, marketing, marketing strategy, search engine optimization, SEO, social media, social media campaign, Susan J. Campbell Copywriting Solutions
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Why we Treasure Copywriting
In everything we do to create the perfect marketing strategy, it’s all based on quality content. That content was born of copywriting. For that reason, this is still my favorite video produced by the SJC team. It’s quick – I … Continue reading
3 Tips to Inspire Social Media Marketing Wins through the New Year and Beyond
As we construct content strategies for 2013, it’s helpful to look back and examine social media marketing wins that stood out last year. Just as history can help minimize repeat mistakes, a brief examination of previous social media marketing wins … Continue reading
Posted in Blog Writing, Content Marketing, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Video Marketing
Tagged blog, content, content marketing, content marketing strategy, customers, Facebook, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing
3 Comments
Ways of Successfully Drawing Traffic to Your Blog
Blogs are definitely an important part of any content marketing mix. But what happens when your blogs aren’t getting the proper readership they deserve? Drawing traffic to your blog doesn’t have to come down to shameless Facebook or Twitter plugs, … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Creating Links, Link Building, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, copywriting, copywriting solutions, create captivating content, customers, drawing traffic to your blog, driving traffic to your blog, engage customers, Facebook, guest blogger, links in blogs, marketing, marketing strategy, SJC, social media, social media tools, Susan J. Campbell Copywriting Solutions
3 Comments
No Random Tweeting: Twitter for Your Business
Using Twitter for your business: In short, if you’re not using it to share information with your customers, you’re missing out. Twitter continues to occupy social media space as a stronger business tool now more than ever, feeding an audience … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Editorial Calendars, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Website
Tagged content, content marketing, content marketing strategy, copywriting, engage customers, marketing, marketing strategy, retweet, SJC, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter, Twitter for business
1 Comment
What Truly Constitutes Unique Content Marketing?
It’s the goal of every firm out there – to secure a coveted top position in the search engine rankings. But with so much content out there vying for a piece of your audience’s attention, how do you make that … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing, Video Marketing
Tagged content, content creation, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, Google+, marketing, marketing strategy, online newspaper, Panda, Quality content, quality copywriting, search engine optimization, search engine rankings, SEO, SEO writing, social media, Susan J. Campbell Copywriting Solutions, unique content, unique writing
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