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Tag Archives: copywriting
The Road to Great Content – It’s Less Traveled Than You May Think
The creation of really great content is critical to the success of any online venture. Even if your focus is completely eCommerce, you still need that content to drive interested buyers to your site. The challenge is always – how … Continue reading
Why Copywriting Services are Better than Freelancers
The benefits of copywriting services include the ability to further your brand, drive traffic, and increase visibility through SEO efforts. Once your business has decided to use this powerful promotional medium, the next decision is whether to use a copywriting … Continue reading
Copywriting Services – Do They Work?
You may be aware that other companies use copywriting services but haven’t given much thought as to what they could do for your business. Copywriting services fulfill a myriad of different functions, but the bottom line is – if your … Continue reading
Posted in Blog Writing, Brand, Content Marketing, Copywriting, Press Release Writing, Website
Tagged blog, blogging, blogs, brand, build brand value, content, content marketing, copywriting, copywriting solutions, email marketing, keywords, marketing, marketing strategy, search engine optimization, SEO writing, Susan J. Campbell Copywriting Solutions, website
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What is a Business Blog?
You have a website, so that is the best way for your customers to reach and learn about you, right? Well, not entirely. While you might have an online presence you may not be interacting with your target audience like … Continue reading
Posted in Blog Writing, Content Marketing, Website
Tagged blog, blogging, blogs, brand, business blog, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, Facebook, marketing, marketing strategy, online presence, social media, social media tools, Susan J. Campbell Copywriting Solutions, website management
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Getting the Most Out of Your Copywriting Services
One of the most common questions anyone on the SJC copywriting team gets is, “What exactly do you guys do?” Honestly, unless you’re in advertising, marketing or Internet marketing, you may not be familiar with copywriting. At the very least, … Continue reading
Posted in Copywriting
Tagged blog, blogging, blogs, brand, brochures, company brand, content, content marketing, content marketing strategy, copywriting, copywriting services, copywriting solutions, media, press release, social media, social media networks, social media tools, Susan J. Campbell Copywriting Solutions, team, website, white papers
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I Advertise – Do I Need Content Marketing?
Technology has changed the way we communicate, and advertising has had to follow. Gone are the days where throwing a moving banner in someone’s face will generate a large click through response. People today are spammed to death, and getting … Continue reading
Posted in Consistent Customer Communications, Content Marketing
Tagged blog, blogging, blogs, brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, internet marketing, marketing, marketing strategy, press release, relationships, SEO, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video
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Developing a Powerful Social Media Strategy
Any project is only as good as the plan set forth to accomplish what is intended. The proper use of social media to grow and enhance your business’ marketing strategy is no different. Social media is a great avenue that … Continue reading
Can You Handle Content Marketing In-House?
Even with a thousand fancy online tools, selling your product or service is still about reaching people. Dialoguing with people. Building a relationship with people. Reaching the people you’re after and encouraging them to take action requires solid, high-value and … Continue reading
Posted in Content Marketing
Tagged content, content marketing, content marketing strategy, copywriting, customers, engage customers, in-house marketing, marketing, marketing strategy, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
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Monday Morning Coffee with Susan
One of the things we never really did in our series of Monday Morning Coffee blogs was to post something about our company founder and why our name bears her own. Often asked why she formed this company and what … Continue reading
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