Tag Archives: marketing

How Prepared is Your Content Marketing Agency?

The marketing world is always changing incrementally, but there have been two major phases that we can see. The first had the goal of appearing in search listings with a measurement using a limited number of keywords. The second had … Continue reading

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Give Your Social Media Marketing a Push

The first step to getting the momentum you need for your social media marketing to work is obviously a plan. Gather your market information (enter your brand and marketing strategies), create and compile powerful content, and determine roles. These are … Continue reading

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How to Use Consumer Expectations for Your Benefit

Small businesses tend to do the personal, face-to-face, and consumer focused experience the best. A survey done by Web.com Group, Inc. found  out that small business owners are missing out on a few things though when it comes to meeting … Continue reading

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Habits of Successful Marketing Strategies

One of the best things you can do for your business is to gain inspiration from successful branding strategies. In a review of the biggest brands’ marketing strategies during the Olympics, Rohit Bhargava, founder of The Influential Marketing Group, cultivated … Continue reading

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Why #Hashtag? Why #Now?

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Monday Morning Coffee at the Eastside Rotary Spaghetti Dinner

Spaghetti, anyone? How about 500 platefuls – all covered with that special sauce that no one (and we mean no one) will share the recipe for? It’s only Monday, but it’s not too early to think about Friday night … … Continue reading

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Monday Morning Coffee: St. Joseph, Missouri, a “Top 10 Fastest-Growing Economies” City

St. Joseph, Missouri. Everyone knows it is “where the Pony Express started and Jesse James ended.” Or so the slogan goes. But what else is there to know about St. Joseph? There’s its regional workforce that is truly the backbone … Continue reading

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How is Your Social Media Customer Engagement?

You’ve worked hard to create a quality product or service and you’re doing everything you can to let others know about what you’ve got to offer. You’ve probably established a budget for advertising, but what about social media strategies? According … Continue reading

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Your Brand Strategy: Protection in a Digital Society

Target took a massive hit to their brand when they announced that hackers gained access to close to 40 million customers’ credit and debit card information. While Target has taken every effort to make sure their customers feel safe and … Continue reading

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Mobile Marketing Has a Solid Position in Every Marketing Strategy

What does every marketing campaign include these days? A focus on social media. How do most people access their social media? Through their mobile devices, which means mobile marketing is here to stay. The rate of mobile phone and smartphone … Continue reading

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