Tag Archives: marketing

Branding in Patterns

When watching a commercial on television, you may begin to associate a certain type of advertisement with certain brands. While advertisers may not come right out and say the name of the product they’re marketing, you know because you have … Continue reading

Posted in Brand, Content Marketing, Marketing Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

5 Reasons Why You Need a Business Blog

Blogs – seems like everyone’s got one. Well, there’s a good explanation for that. Blogs are an easy way to get fresh content in front of viewers. They improve credibility, further SEO efforts, and increase the visibility of your brand. … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments

Surprise: Storytelling May Not Actually Get Results from Content Marketing

Thinking about your next blog or article to promote your brand? Set that good story aside. For now. Instead, let 1980s hairband legend Poison give you some advice. If you want to convert content marketing efforts into leads and sales, … Continue reading

Posted in Content Marketing, Marketing Strategy, SEO, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , | 4 Comments

It’s Holiday Video Time: Heat Up Your Video Content Now

It’s beginning to look at lot like Christmas … video. With the holiday season approaching in just weeks, today is the day to act when it comes to creating new video ads and video content that will capture some customers’ … Continue reading

Posted in Content Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Content Marketing – What it Means for Your Brand

In the world of marketing, we consistently talk about the importance of the brand. As the business owner or decision maker, you spend a great deal of time and research on what needs to happen to develop your brand. At … Continue reading

Posted in Brand, Content Marketing, Marketing Strategy | Tagged , , , , , , , , , , , , , , , , | 4 Comments

Gaining Third-Party Credibility: When Experts Talk About You, It’s Awesome

The good, the bad and the busy: gaining third-party credibility takes effort when it comes to your content creation strategy, and it takes time. It also turns your content into a mighty force for gaining new leads and building customer … Continue reading

Posted in Brand, Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 4 Comments

Driving Traffic to your Website

A website is known to boost sales and recognition of your business. Well, that is if you continue to make it interesting for prospective customers to want to revisit. A stagnate site leaves the feeling that you have nothing new … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Social Media Marketing, Website | Tagged , , , , , , , , , , , , , , , , | 5 Comments

Optimize Your Web Presence

Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , | Leave a comment

What to Include in Your Content Strategy

When you work for a content company, you need to have a content strategy. It helps all key players understand what is happening at any given time, when content needs to be created, the topics of focus, the type of … Continue reading

Posted in Content Marketing, Copywriting, Editorial Calendars, Marketing Strategy, Social Media Marketing, Uncategorized, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , | 5 Comments

Taking Videos Viral Requires Good Content

We’ve all heard stories about ordinary people launching videos, which have become overnight sensations. Remember a young man named Justin Bieber who started singing to the world on a couch in his room? Or what about a song called “Friday” … Continue reading

Posted in Content Marketing, Video Marketing | Tagged , , , , , , , , , , , | 5 Comments