Tag Archives: social media tools

Trends in Content Marketing

Content marketing is continuously occupying a more important role in professional marketing strategies. For three years now, the Content Marketing Institute (CMI) has partnered with MarketingProfs to present key trends in content marketing. The 2013 B2B Content Marketing Benchmarks, Budgets … Continue reading

Posted in Content Marketing, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Nonprofit Marketing, Online Marketing, Pinterest Content Marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments

How to Post an Effective Guest Blog

Being creative about getting your message out is one thing, but knowing the best sources in which to attach your brand could be invaluable. One way to do so is to guest blog on other websites. In order to do … Continue reading

Posted in Blog Writing | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Link Building for Lead Creation: Fight Your Way Through Web Spam

Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on Google or other search engines that … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Share the Journey

Newsflash: people genuinely are interested in the background of your company. Consumers truly want to know your roots. Where did you begin? How did you make it? Who helped you along the way? We are interested in knowing the story. … Continue reading

Posted in Brand, Video Marketing | Tagged , , , , , , , , , , , , , , | 3 Comments

Website Appeal Getting Stale? Why You Should Update Your Website

Most people view maintenance on their cars like routine oil changes and tire rotations as a necessity, so why is it when it comes to the longevity of website appeal we tend to think the site will take care of … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Website | Tagged , , , , , , , , , , , , , | 3 Comments

What Can We Learn from Print Ads about Content Marketing to Build Customer Trust?

Here’s an old school moment in the content marketing arena:  Whatever happened to print ads, and why did businesses buy them? Print ads used to be the hallmark element of ad campaigns, especially for services offered to other businesses. As … Continue reading

Posted in Brand, Consistent Customer Communications, Content Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

Pinterest Shopping – it’s in the Bag!

If you’re looking for a new platform to find customers, you need not go further than your computer. If you can pin down a few Pinterest followers, then you’ve created a new market of business. According to a recent social … Continue reading

Posted in Pinterest Content Marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , , , | 3 Comments

Grab Your Brand

The definition of brand hasn’t changed, however the way one is developed sure has. Consumers receive perceptions from multiple sources, are you one of them? Enter the conversation with strong, consistent, caring content via social media. You won’t be sorry…in … Continue reading

Posted in Brand, Video Marketing | Tagged , , , , , , , , , , , , , , , , | 4 Comments

Branding in Patterns

When watching a commercial on television, you may begin to associate a certain type of advertisement with certain brands. While advertisers may not come right out and say the name of the product they’re marketing, you know because you have … Continue reading

Posted in Brand, Content Marketing, Marketing Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

5 Reasons Why You Need a Business Blog

Blogs – seems like everyone’s got one. Well, there’s a good explanation for that. Blogs are an easy way to get fresh content in front of viewers. They improve credibility, further SEO efforts, and increase the visibility of your brand. … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments