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Monthly Archives: June 2012
Social Media – The Engaging Experience
The buzz around a number of industries is the importance of social media as a tool to communicate with customers. But, how many of you are using it as an engaging experience? Are you truly seeking the opinions and feedback … Continue reading
Posted in Brand, Consistent Customer Communications, Social Media, Social Media Marketing
Tagged brand, build brand value, content, content marketing strategy, conversation, customers, engage customers, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
5 Comments
Making the Most of Your Twitter Skills
What is it about that little blue bird that has everyone so chirpy? Like it or not, Twitter has become a powerful communication tool that marketers cannot afford to ignore. To fully leverage this platform, however, requires some planning and … Continue reading
Posted in Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, followers, marketing, marketing strategy, retweet, search engine optimization, SEO, SEO writing, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tweet, Twitter, website
3 Comments
To Whom are You Speaking?
To get a message across you need to know to whom you are communicating. It makes the message clearer and understandable if you know your audience. For instance, it wouldn’t make much sense for you to tell a group of … Continue reading
Posted in Consistent Customer Communications, Marketing Strategy
Tagged communication, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, Susan J. Campbell Copywriting Solutions, target audience
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The Power of the White Paper: Try It as Part of a Focused Content Marketing Strategy
Good news: If you’re producing great marketing content for your organization, you’re already well on your way to a great quality white paper that can increase site traffic across all your content marketing platforms. Get ready to learn about the … Continue reading
Posted in Content Marketing, White Paper Marketing
Tagged blog, content, content marketing, content marketing strategy, customers, email marketing, engage customers, marketing, marketing strategy, pinterest, retweet, social media, social media strategy, social media tools, tweet, website, white paper, white paper marketing
6 Comments
Monday Morning Coffee with Collision Repair Specialists
Our Monday Morning Coffee focus is now turning outward, focusing on businesses within our community that are capturing our attention. Some of the organizations we will feature in this spotlight are SJC clients, while others are simply demonstrating success on … Continue reading
Posted in Consistent Customer Communications, Monday Morning Coffee, Pinterest Content Marketing, Website
Tagged brand, build brand value, coffee, coffee talk, company brand, conversation, customers, engage customers, marketing, marketing strategy, pinterest, retweet, social media, social media strategy, social media tools, support local, Susan J. Campbell Copywriting Solutions, tweet, Twitter, website management
1 Comment
Editorial Calendars Help Manage Online Communities
Spontaneity is great, but when it comes to successfully managing Internet communications, there’s no such thing as winging it. To keep followers and advertisers engaged, there must be a fresh flow of information continually drawing them back for more. An … Continue reading
Posted in Consistent Customer Communications, Editorial Calendars
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, editorial calendar, engage customers, marketing, marketing strategy, site, social media tools, Susan J. Campbell Copywriting Solutions, team, website, website management
3 Comments
You Have a Website – Should Your Refresh Your Online Look?
If you compete in the market today, chances are you already have a website. If that website was launched in the last 12 months, you can stop reading this post and save it to read in another 2-5 years. The … Continue reading
Quality Content Drives Traffic – Look to Experts in Your Field
As much as we all want to be viewed as the subject expert in our core competency, the reality is that only a handful of people really want to pull from our knowledge base on any given day. Quality content … Continue reading
Posted in Content Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, Google Alerts, Google Reader, Google+, LinkedIn, Quality content, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
6 Comments
The Personal Touch in Your Content: Nobody Does it Like You
How to rise to the top in a perpetual list of blog sites, news releases and even social media feeds can be a million dollar question. Chances are, you already have a million dollar answer – all you need to … Continue reading
A Cup of Coffee With Tony
This Monday we are wrapping up the current version of our Monday morning Coffee Talk spotlights. We hope you have enjoyed meeting the members of the creative team that makes SJC unique as much as we have. We hope you … Continue reading
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