Monthly Archives: July 2012

Blending Print and Online Marketing Power

You’re a small business looking to generate a larger customer base, so do you take an ad out in a newspaper or trade magazine, send a press release to a targeted audience or create a Facebook page and Twitter account … Continue reading

Posted in Marketing Strategy | Tagged , , , , , , , , , , , | 2 Comments

Webinar Benefits – Do They Apply?

Webinars, an online means of receiving training and other important information, are gaining popularity amongst today’s busy professionals. The trend toward mobility is fueling webinar momentum as information can be communicated over various channels such as smartphones, tablets, and computers, … Continue reading

Posted in Content Marketing | Tagged , , , , , , , , , , , | 2 Comments

You Need a Press Release – Got News?

The press release – a time-honored tool to try and drum up some coverage for your organization via traditional media channels. In the days before online magazines, social media and blogs, it was the only way to try and capture … Continue reading

Posted in Press Release Writing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Make People Read Your Blog…And Like It.

It’s one thing to write great blogs, but you need people to read them. With a few tactics, you can grow your blog-reading audience. Growing your blog-reading audience means you grow your site traffic. It also means you grow your … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, SEO, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

Monday Morning Coffee with Van Cleave Construction

Welcome back to our Monday Morning Coffee spot. Today, we decided to focus on a company making great use of Facebook to promote their business and demonstrate their craftsmanship when it comes to the completed project. In the MCC spotlight … Continue reading

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Should You Invite a Guest Blogger?

A blog can be a very personal thing, even when it serves as a communication tool for your business. You share your personal opinions and insight on the industry – but hopefully you don’t share the latest on your dog’s … Continue reading

Posted in Blog Writing | Tagged , , , , , , , , , , , , , , , , | 2 Comments

Three Reasons Why Video Testimonials Should be Part of Your Marketing Mix

Customer testimonials are one of the most powerful forms of advertisement available.  And when testimonials are presented in video format for others to see and hear with their own eyes and ears, they are even more convincing at getting your … Continue reading

Posted in Video Marketing | Tagged , , , , , , , , , , , , , , , , | 4 Comments