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Category Archives: Brand
Finding the Right Marketing Voice for Your Brand
Companies work really hard to maintain consistency with branding efforts so customers have a similar experience every interaction, regardless of channel. That’s why finding the right marketing voice is so important. Similar to an audible conversation, written copy has a … Continue reading
Posted in Brand, Consistent Customer Communications, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged brand, build brand value, company brand, consistent marketing, content, content marketing, copywriting, customers, marketing, marketing strategy, marketing voice, social media, Susan J. Campbell Copywriting Solutions
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Building Your Brand with Copywriting Services for Real Estate
The real estate market, like so many others, has become flooded with competitors. Agents trying to make names for themselves have had to find unique ways to stand out from the crowd. With so many great properties and agents available, … Continue reading
Posted in Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Email Marketing, Marketing Strategy, Newsletter Marketing, Online Marketing, Real Estate Marketing, Social Media, Social Media Marketing
Tagged blog, blogging, blogs, brand, build brand value, content, content marketing, content marketing strategy, copywriting, copywriting services, copywriting solutions, marketing, marketing strategy, newsletters, real estate, real estate copywriting services, real estate marketing, social media, social media campaign, social media content, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website text
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Should You Outsource Your Content Creation this Year?
A few conversations are likely to come up this year in small board rooms and large; similar questions popping up across teams of three and teams of 20 – should we keep using drip coffee, or get a Keurig for … Continue reading
Posted in Annual Report Writing, Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, blogging, brand, brand loyalty, build brand value, company brand, content, content creation, content marketing, content marketing professionals, content marketing strategy, customers, engage customers, marketing, outsourcing content creation, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Why Your Web Design Matters
Your website shouldn’t just be a place you hang your logo and contact information. Web design matters because people are very visual – take the success of Pinterest for instance. Nothing new information-wise here, but the way it’s presented, now … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing, Copywriting, Creating Links, eCommerce, Link Building, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Website
Tagged brand awareness, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, enhance brand awareness, improve leads, increase sales, marketing, marketing strategy, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, web design, Web presence, website, website effectiveness, website logo, website management
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Does Link Building Help Strengthen a Brand?
Link building is a critical piece of content marketing, particularly in the area of search engine optimization. Perhaps now link building is more important than ever in light of changes with Google and increasing competition. But how does link building … Continue reading
Posted in Brand, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, Website
Tagged brand, build brand value, company brand, content, content creation strategy, content marketing, content marketing strategy, customers, keywords, link building, link building to strengthen a brand, marketing, marketing strategy, search engine optimization, SEO, social media, social media campaign, Susan J. Campbell Copywriting Solutions
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Are You Breaking the Facebook Posting Rules?
In the quest to reach more of the prospective and current customer base, companies are posting to Facebook. They may include latest product updates, new technology innovations and fun contests that interested parties can join. At the same time, they … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Nonprofit Marketing, Social Media, Social Media Marketing
Tagged brand, brand awareness, content, content marketing, content marketing strategy, copywriting, customers, engage customers, Facebook, Facebook rules, marketing, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Collecting Stuff: Part of Hot Trends in Social Media
Collecting stuff – it’s hot. Perhaps it’s shows like “Hoarding: Buried Alive,”or “Antiques Roadshow,” or the return of toys to the shelves this holiday season that were popular decades ago. Maybe it’s something more primitive that rests within us to … Continue reading
Posted in Brand, Content Marketing, Marketing Strategy, Pinterest Content Marketing, Social Media Marketing, Video Marketing
Tagged brand, build brand value, content, content marketing, content marketing strategy, copywriting solutions, keyords, marketing, marketing strategy, pinboards, pinterest, social media, social media strategy, Susan J. Campbell Copywriting Solutions, taglines, video, YouTube
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Slow and Steady Wins the Social Media Marketing Race
Slow and steady wins the race. It’s a great motto for companies to keep in mind while embarking into social media marketing. All too often, companies expect immediate results when investing time and money into their marketing tools. Social media … Continue reading
Investing in Content Marketing Chia Pet Style: A Little Water, Lots of Growth
Many organizations are thinking like a Chia Pet when it comes to investing in content marketing: invest a little, get a lot. A recent study said that around 79 percent of organizations where moving away from other types of marketing … Continue reading
Posted in Blog Writing, Brand, Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, White Paper Marketing
Tagged blog, blog campaigns, brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, keywords, marketing, marketing strategy, online video tools, social media, social media strategies, Susan J. Campbell Copywriting Solutions, website copy
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Simple Strategies for Successfully Rebranding Your Company’s Social Media Profiles
Are your social media profiles in line with your current business strategy? Oftentimes we make important business updates and forget to reflect those changes in our social networks. But a total overhaul of social media profiles isn’t always necessary. Instead, … Continue reading
Posted in Brand, Content Marketing, Social Media, Social Media Marketing
Tagged brand, build brand value, business strategy, content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, Facebook, marketing, marketing strategy, rebranding, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter, YouTube
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