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Category Archives: Marketing Strategy
Gaining Third-Party Credibility: When Experts Talk About You, It’s Awesome
The good, the bad and the busy: gaining third-party credibility takes effort when it comes to your content creation strategy, and it takes time. It also turns your content into a mighty force for gaining new leads and building customer … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media Marketing
Tagged blog, blogs, content, content creation, content creation strategy, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, reblogged, Susan J. Campbell Copywriting Solutions, third party credibility, video
4 Comments
Optimize Your Web Presence
Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Video Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, Web presence, web video
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What to Include in Your Content Strategy
When you work for a content company, you need to have a content strategy. It helps all key players understand what is happening at any given time, when content needs to be created, the topics of focus, the type of … Continue reading
Posted in Content Marketing, Copywriting, Editorial Calendars, Marketing Strategy, Social Media Marketing, Uncategorized, White Paper Marketing
Tagged content, content creation, content creation company, content creation strategy, content marketing, content marketing strategy, copywriting, copywriting solutions, drive traffic, marketing, marketing strategy, newsletters, social media, social media campaign, social media content, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, testimonials, video, video content, website, white papers
5 Comments
Mastering the Art of Content Marketing Quality and Consistency
Becoming a master of anything requires two dirty little words that many shy away from – hard work and dedication. But that’s how world-renowned Japanese sushi chef, Jiro Ono, started captivating his audience. Operating out of a subway tunnel, Ono … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy
Tagged Anthony Bourdain, blog, Chef Jiro, consistent communication, consistent content, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, Jiro Ono, marketing, marketing strategy, original content, social media strategy, Susan J. Campbell Copywriting Solutions, sushi
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Ranking on Yahoo and Bing: Yep, It Matters
In terms of search engine optimization, you may be pondering whether Bing matters. You may be wondering if you should worry about ranking with Yahoo. Instead your focus may be mainly on Google rank, a natural occurrence given Google’s global … Continue reading
Posted in Marketing Strategy, SEO, Social Media, Social Media Marketing
Tagged backlinks, Bing, content, content marketing, content marketing strategy, copywriting, copywriting solutions, Google+, keywords, marketing, marketing strategy, search engine optimization, SEO, SEO writing, social media, social media strategy, Susan J. Campbell Copywriting Solutions, Yahoo
1 Comment
Monday Morning Coffee with SJC – Now in HD Video!
While many of you may be accustomed to our Monday Morning Coffee blog as a feature opportunity for a local business, we decided to be selfish this week and promote our own. Susan J. Campbell Copywriting is venturing into a … Continue reading
Top Five Benefits of Online Marketing
The marketing landscape is not what it used to be. Social media and mobile technology have changed the way customers shop and buy. Essentially, the benefits of online marketing have paved the way for more personalized communications that are overshadowing … Continue reading
Posted in Marketing Strategy, Online Marketing, Social Media Marketing
Tagged benefits of internet marketing, benefits of online marketing, convenience of online marketing, copywriting, copywriting solutions, cost of online marketing, engage customers, Facebook, influence of online marketing, marketing, marketing landscape, marketing strategy, mass marketing, mobile internet, mobile marketing, online marketing, Susan J. Campbell Copywriting Solutions
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Does Your Content Match Your SEO Strategy?
Creating the right content and maximizing its visibility through a successful SEO strategy go hand-in-hand. Neither can stand alone. Skillfully created content that gets seen and shared by no one doesn’t get you anywhere. Nor will poor content that’s highly … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, SEO, Social Media Marketing
Tagged blog, content, content marketing, content marketing strategy, content writers, engage customers, marketing strategy, search engine optimization, SEO, SEO strategy, SEO writing, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
2 Comments
Natural Links, Like Sports or Art, Require a Continual Effort … but Worth It
Like learning to golf or mastering the winter garden, creating natural links require effort and consistency — but it’s worth it in terms of giving you more brand strength. Natural links are the key to targeted, effective conversations with the … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Social Media Marketing, Uncategorized
Tagged blog, content, content marketing, content marketing strategy, conversation, creating links, customers, email marketing, engage customers, Facebook, marketing, marketing strategy, natural links, pinterest, relationships, SEO, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter, Web presence
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