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Category Archives: Marketing Strategy
Be Our Guest: Tips to Share Your Events Online
Got something going on? You will, if you work with these simple tips for helping get your invitation into the right hands and to get the right audience to respond. From special events at your business, to webinars or online … Continue reading
Posted in Marketing Strategy
Tagged blog, blogging, content, content marketing, content marketing strategy, event, Facebook, guests, keywords, LinkedIn, pinterest, planning, pre-event, website
3 Comments
Small Business Case Studies – an Educational Way to Promote your Brand
In the quest to refine the future of your brand, sometimes it’s helpful to look back at the past – the past of others, that is. The process of examining small business case studies allows us to review what went … Continue reading
Posted in Blog Writing, Brand, Case Study, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, brand, build brand value, case study, company brand, content, content marketing, content marketing strategy, customers, Google+, marketing, marketing strategy, SJC, small business, small business case study, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Take Keyword Branding Ideas to the Next Level
If you’ve ever been criticized for wearing something that’s not in fashion then you know how quickly consumer preferences can change. Keeping abreast of the latest marketing developments is no different – trends evolve on a whim, and an ill-timed … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing, Marketing Strategy, Pinterest Content Marketing, Social Media, Social Media Marketing, Uncategorized
Tagged brand, build brand value, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, keyword, keyword branding, marketing, marketing opportunities, marketing strategy, relationships, SJC, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
2 Comments
The Content Marketing Agency – Teaching the Art of Courting, Content-Style
Delivering content to a targeted audience is a bit like initiating the dance of courtship. Just as with a real relationship, before asking for one’s hand in marriage, it’s beneficial to first establish a relationship rooted in trust. With content … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Mobile Content Marketing, Social Media, Social Media Marketing
Tagged a relationship rooted in trust, art of courtship, brand solutions, content, content marketing, content marketing agency, content marketing strategy, courting, courting with content, industry guru, keep your eye on the prize, marketing, marketing strategy, social media, social media tools, Susan J. Campbell Copywriting Solutions, target audience, targeting audience, video content
1 Comment
Use Social Media to Draw People to Your Blog Posts
One thing you can do right now to improve the results you get from your social media is to bring ‘em back. Back onto your latest blog post, that is. Using social media to draw people to your blog posts … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Guest Blog, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, blog post, blogging, blogs, content, content marketing, content marketing strategy, Facebook, guest blogger, link, marketing, marketing strategy, pinterest, site traffic, SJC, social media, social media platforms, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
3 Comments
Keys to Successfully Market a New Business
So you’ve got a good product or service and you’re ready to take it to the next level. What does it take to successfully market a new business? It begins with a good website. These days so much of commerce … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Email Marketing, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Online Marketing, Social Media, Social Media Marketing, Website
Tagged blog, brand, content, content marketing, content marketing strategy, customers, email marketing, eNewsletter marketing, marketing, marketing a new business, marketing strategy, newsletter marketing, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website, website management
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4 Marketing Tips to Step into Spring
It’s finally here – March 20 marks the beginning of spring. Social media is abuzz with tips for organization, spring cleaning, and all things gardening. The transition of winter to spring represents a time of rebirth, a time when everything … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Editorial Calendars, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged blog, brand, build brand value, company brand, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, marketing tips, relationships, social media, social media tools, Susan J. Campbell Copywriting Solutions, Web presence
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We Practice What We Preach – A Guest Blog!
We are very excited to share a guest blog post with you from Lisa Steyn, otherwise known as the capetowncopywriter. In this industry, it’s critical to be “in the conversation” with experts in your field. Lisa is one of those … Continue reading
Posted in Brand, Content Marketing, Guest Blog, Marketing Strategy, Social Media, Social Media Marketing, Uncategorized
Tagged advertising, brand, brand pen portrait, build brand value, company brand, content, conversation, customers, engage customers, guest blog, marketing, pen portrait, rebranding, social media, social media tools
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Pinterest for Business? You Bet Your Pinboards
What will the hottest social media platforms be sporting this spring? Red, in the form of Pinterest and more Pinterest, of course. At least 10 million people are using Pinterest monthly, with numbers predicted to double in the next six … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Nonprofit Marketing, Pinterest Content Marketing, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, copywriting, customers, engage customers, Facebook, marketing, marketing strategy, pinboards, pinterest, pinterest for business, SEO, SJC, social media, social media strategy, social media tools
2 Comments
sjc copywriting solutions 
How to Effectively Address a Negative Facebook Post
It’s bound to happen eventually – even the greatest companies in the world offering the best products at someday or some point let someone down. In the age of social media when bad sentiment can spread like wildfire, how should … Continue reading →