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Category Archives: Social Media
We Practice What We Preach – A Guest Blog!
We are very excited to share a guest blog post with you from Lisa Steyn, otherwise known as the capetowncopywriter. In this industry, it’s critical to be “in the conversation” with experts in your field. Lisa is one of those … Continue reading
Posted in Brand, Content Marketing, Guest Blog, Marketing Strategy, Social Media, Social Media Marketing, Uncategorized
Tagged advertising, brand, brand pen portrait, build brand value, company brand, content, conversation, customers, engage customers, guest blog, marketing, pen portrait, rebranding, social media, social media tools
3 Comments
Pinterest for Business? You Bet Your Pinboards
What will the hottest social media platforms be sporting this spring? Red, in the form of Pinterest and more Pinterest, of course. At least 10 million people are using Pinterest monthly, with numbers predicted to double in the next six … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Nonprofit Marketing, Pinterest Content Marketing, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, copywriting, customers, engage customers, Facebook, marketing, marketing strategy, pinboards, pinterest, pinterest for business, SEO, SJC, social media, social media strategy, social media tools
2 Comments
Exploring Google Plus: A Closer Look at the New Makeover
Upon exploring Google Plus, it would appear that the site has had some work done. The social network recently had a facelift in response to viewer feedback, which has left it looking younger, fresher and more attractive in the hopes … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, copywriting solutions, customers, engage customers, Google plus, Google+, keywords, marketing, marketing strategy, search engine optimization, SEO, SEO writing, SJC, social media, social media strategy, social media tools, social network, social platform, Susan J. Campbell Copywriting Solutions
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What’s Your Content Creation Style? A Few Tips
To-Do: Create report. Attend meeting. Write content. Repeat. If your list looks like this, consider this perspective – you can have fun with content creation. You can enjoy it and look forward to it. It can be a task that … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, content, content creation, Content curation, content marketing, content marketing strategy, copywriter, copywriting, copywriting solutions, creating content, engage customers, marketing, marketing strategy, professional copywriters, social media, social media tools, Susan J. Campbell Copywriting Solutions, website
1 Comment
3 Ways to Optimize your Marketing
It has been said that there’s always room for improvement. If we had been completely satisfied with Henry Ford’s Model T, there would have never been room for the Ferrari or features like heated seats and navigation. But the fact … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Creating Links, Email Marketing, Link Building, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged catchy headlines, compelling copy, content, content marketing strategy, copywriting, customers, email campaign, email marketing, email strategy, engage customers, good graphics, marketing, marketing strategy, optimize, optimize your marketing, SJC, social media, social media tools, Susan J. Campbell Copywriting Solutions
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Instagram, Snapchat Represent New Face of Social Media
Is Facebook like, so five minutes ago? Well, it certainly looks like some adolescents may feel that way. Leave it to the younger generation to let you know what’s hot and what’s not. Teenagers may be flippant, but that’s what … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Mobile Content Marketing, Online Marketing, Social Media, Social Media Marketing
Tagged engage customers, Facebook, instagram, new face of social media, pinterest, SJC, Snapchat, social media, social media app, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
3 Comments
3 Guidelines for Content Marketing
Content marketing is quite possibly one of the fastest growing and most effective methods of reaching out to consumers today. Done properly, it is a tool to help you build your brand, reiterate to current customers reasons for remaining loyal, … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Online Marketing, Pinterest Content Marketing, SEO, Social Media, Social Media Marketing, Video Marketing
Tagged blog, content, content marketing, content marketing guidelines, content marketing strategy, copywriting, copywriting solutions, customers, email marketing, engage customers, marketing, marketing strategy, relationships, SEO, SJC, smartphone, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video marketing
4 Comments
Dissecting the Content Marketing Hype
A quick look at graphs produced by Google Trends shows that there has been a growing interest in “content marketing” as evidenced by the number of searches occurring over the past couple years, while searches for just “marketing” alone have … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, marketing, marketing strategy, search engine optimization, SEO, SJC, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Web presence
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sjc copywriting solutions 
How to Effectively Address a Negative Facebook Post
It’s bound to happen eventually – even the greatest companies in the world offering the best products at someday or some point let someone down. In the age of social media when bad sentiment can spread like wildfire, how should … Continue reading →