Tag Archives: audience

Social Media Begins (and Ends) With Engaging Customers

Often we all get a little caught up in the idea that social media is going to bring us more revenue. However, it is key to remember that social media is all about building relationships, which will in turn bring … Continue reading

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Pinterest is a Powerful Marketing Platform

Pinterest is a unique spot on the social media spectrum. The site currently attracts 48.7 million users worldwide, most of them female. Used correctly, the site offers marketing advantages to companies looking to promote to female buyers. With the addition … Continue reading

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New Report Shows Growth Areas in B2B Content Marketing

A new report on trends in content marketing says that B2B marketers who are enjoying the greatest success share a few key stratagems. Consider what the report said was characteristic of leading content marketers. 1. They have higher budgets According … Continue reading

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Updated Page Insights on Facebook Bring Greater Benefits to Your Marketing

Facebook has been a marketing bonanza for many businesses. Now the social media giant has made some changes to the Page Insights that should yield even greater benefits for your company. In case you’re not aware of them, here are … Continue reading

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What Can we Learn From Others Mistakes in Social Media Marketing?

The story is a big deal right now: Kmart is opening at 6pm on Thanksgiving Day and staying open for 41 hours straight. Whether you agree with their business tactic or not, there is something to be learned from their … Continue reading

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A Copywriter Can Bring Value to Your Content

Every website has an intended goal. As webmaster, you are looking for ways to get people to interact with your site in order to accomplish those goals. It doesn’t matter whether you are trying to sell a product or promote … Continue reading

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What You Need to Focus on When Starting Your Own Blog

One of the best ways to direct traffic to your website in a highly credible way is to include a high-quality, high-content blog. It not only brings traffic your way, it also helps to establish online credibility. A survey of … Continue reading

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Is Social Media Marketing For Everyone

We know it can sound pretty risky; there are a lot of challenges when it comes to social media marketing for any business. It gets even more challenging when considering some of the regulations your company might face. Regulations may … Continue reading

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Copywriting: Still a Powerful Tool

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Ramp up Your Holiday Email Marketing Campaigns

It’s never too early to start planning Christmas promotions. With Halloween just around the corner, now is actually the perfect time to start developing marketing strategies, which should include email marketing campaigns. The Christmas campaign should look different than your … Continue reading

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