Tag Archives: blog

The Truth Behind Social Media as Part of Your Marketing Strategy

What’s social media really good for, anyway, when it comes to growing your brand and making more money? Think of it this way:  Social media creates true brand advocates for your company, and they have serious power in carrying forward … Continue reading

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How to Get Users to Share Your Content

In talking with different companies as to how to re-purpose their content, we are often asked if it’s OK to repurpose the content of others. While we do want to protect the copyright of those who have generated original work, … Continue reading

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Monday Morning Coffee with Susan

One of the things we never really did in our series of Monday Morning Coffee blogs was to post something about our company founder and why our name bears her own. Often asked why she formed this company and what … Continue reading

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The Value of Content Management

In the online world, it’s not enough to simply build a site and hope people will find it. If they know the name of your company or your direct URL, there’s no need to worry. But, do you want to … Continue reading

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I Have a Storefront – I Don’t Need a Website

If you have a storefront to sell you products, do you also need a website? Yes, if you want to increase your chances of people actually finding your online store … and if you want to stand out from others … Continue reading

Posted in eCommerce, Marketing Strategy, Website | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments

Pinterest Marketing: Still a Possibility?

Pinterest:  Popular, pleasing, powerful. Try saying that five times fast, and add this to it: Pinterest is set to push aside some other platforms as a crowd-favorite. It’s Facebook in the lead, then Twitter, but Pinterest is quickly coming up … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Marketing Strategy, Newsletter Marketing, Pinterest Content Marketing, Social Media, Social Media Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , | 4 Comments

You Need a Press Release – Got News?

The press release – a time-honored tool to try and drum up some coverage for your organization via traditional media channels. In the days before online magazines, social media and blogs, it was the only way to try and capture … Continue reading

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Make People Read Your Blog…And Like It.

It’s one thing to write great blogs, but you need people to read them. With a few tactics, you can grow your blog-reading audience. Growing your blog-reading audience means you grow your site traffic. It also means you grow your … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, SEO, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

Should You Invite a Guest Blogger?

A blog can be a very personal thing, even when it serves as a communication tool for your business. You share your personal opinions and insight on the industry – but hopefully you don’t share the latest on your dog’s … Continue reading

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Repurpose Your Content: Five Easy Ways that Don’t Require Moving Furniture

The rise of visual-heavy platforms like Pinterest has brought new life to the concept of “repurposing,” with millions of subscribers frantically redecorating, reusing, and shifting around their home environments.  Taking this concept even further, you can achieve great value for … Continue reading

Posted in Blog Writing, Content Marketing, Email Marketing, Marketing Strategy, Newsletter Marketing, Pinterest Content Marketing, Social Media Marketing, Teamwork, Video Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 8 Comments