Tag Archives: content marketing strategy

Social Media Tools Go Beyond Just Facebook and Twitter.

If there’s one thing that National Small Business Week has taught us is that there are more social media tools available that just Facebook. If you haven’t made the move to using social media as a part of your day-to-day … Continue reading

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How to Make Your Blog More Appealing

In order to make your blog appealing you must carry on the excitement of the headline. The headline and the first paragraph are the most important components of any blog. If you do these two things well, you will make … Continue reading

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Monday Morning Coffee with Seniors Helping Seniors

They say giving is better than receiving — but if you’re an older adult who needs a little help to remain in your own home, receiving can certainly be a good thing, too. One organization has found a way to … Continue reading

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Creating Content: Four Ways to Make a Big Splash

Let’s face it – getting content into the hands of viewers is not the hard part. The Internet is flooded with waves of material, vying for even a tiny slice of people’s attention. The real challenge is creating content that … Continue reading

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Does the Boss Know About Your Content Marketing Strategy? They Should.

There are five key benchmarks when creating your content marketing strategy: findable, readable, understandable, actionable, and shareable. To develop your content marketing strategy you need to start by developing a successful execution plan. Through your plan, you can tap into … Continue reading

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Four Steps Forward, No Steps Back: Facebook Marketing

Ninety-two percent of consumers can’t be wrong, can they? Most consumers trust a personal recommendation from a friend over marketing advertisements. Think about the last new restaurant you tried, was it because of the ad that you saw of their … Continue reading

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Content Marketing Should Focus on Content

The best part of your content marketing plan is obviously content. But you’d be surprised how many business owners neglect the quality of the content they provide to their readers. The right content can attract loyal customers and build retention. … Continue reading

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Monday Morning Coffee with Bleecker Street Deli

What do you do exceptionally well, and how can you carve it out as your special niche? It’s a simple question that can have a profound impact. Take an example from Bleecker Street Deli, a newly opened, “small but mighty” … Continue reading

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Companies are Turning to Video Marketing Campaigns to Get Customers

Video Marketing is a relatively new platform many are using to launch their businesses. Take Audi’s “Spock vs. Spock” commercial, for example. This article talks about how such a popular commercial isn’t reaching potential customers on their televisions but on … Continue reading

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Optimize Your Marketing Plan With Quick Results

When you are running a business you want immediate results. Your marketing strategy is no different. But as you know, there’s a lot of hurry up and wait. A recent Social Media Today article talks about six easy ways to … Continue reading

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