Tag Archives: copywriting

It’s Holiday Video Time: Heat Up Your Video Content Now

It’s beginning to look at lot like Christmas … video. With the holiday season approaching in just weeks, today is the day to act when it comes to creating new video ads and video content that will capture some customers’ … Continue reading

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Giving Your Brand Message a Powerful Voice

  In a world of tweets and sound bites your business needs to convey your core message in a concise and powerful way.  That is really what brand messaging is all about.  Your company is competing with a cacophony of … Continue reading

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Content Driven

What message are you trying to communicate? Are you using all available tools to get that message across to your audience? Content is key. And it’s what you make it. Whether it’s in blog form or a video testimonial…your audience … Continue reading

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Since 1966: The Family Planning Clinic Focuses on Healthy Lives for All Life Stages

“I’m definitely a woman’s advocate. I truly want to just be there for women whether it’s to help them know their options in contraceptive care, have a cancer screening or a safe place to live.”  – Family Planning Clinic staff … Continue reading

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Content Marketing – What it Means for Your Brand

In the world of marketing, we consistently talk about the importance of the brand. As the business owner or decision maker, you spend a great deal of time and research on what needs to happen to develop your brand. At … Continue reading

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Gaining Third-Party Credibility: When Experts Talk About You, It’s Awesome

The good, the bad and the busy: gaining third-party credibility takes effort when it comes to your content creation strategy, and it takes time. It also turns your content into a mighty force for gaining new leads and building customer … Continue reading

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Driving Traffic to your Website

A website is known to boost sales and recognition of your business. Well, that is if you continue to make it interesting for prospective customers to want to revisit. A stagnate site leaves the feeling that you have nothing new … Continue reading

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Optimize Your Web Presence

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What to Include in Your Content Strategy

When you work for a content company, you need to have a content strategy. It helps all key players understand what is happening at any given time, when content needs to be created, the topics of focus, the type of … Continue reading

Posted in Content Marketing, Copywriting, Editorial Calendars, Marketing Strategy, Social Media Marketing, Uncategorized, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , | 5 Comments

Taking Videos Viral Requires Good Content

We’ve all heard stories about ordinary people launching videos, which have become overnight sensations. Remember a young man named Justin Bieber who started singing to the world on a couch in his room? Or what about a song called “Friday” … Continue reading

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