Tag Archives: copywriting

Newsletter Marketing – an Often Overlooked Means of Generating Referrals

“Work smart, not hard,” a wise person once said. Many times business owners forget that their current customer base is a great source of future income streams. Instead of generating leads the hard way, why not let your customers bring … Continue reading

Posted in Content Marketing, Newsletter Marketing | Tagged , , , , , , , , , , , , , , , , , | 6 Comments

Does Your Brand Shine in Your Writing?

Believe it or not, this is an important question. Everything you do as a representative of your brand impacts that brand – including your writing. Never is that message more clear than when you notice a writing mistake. As a … Continue reading

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Why You Need an Expert Writing Your Blog

You have your website up and running and you’ve added a blog tab for your customers and interested parties to read the valuable content you provide. You even consider yourself a good writer, but is that enough to make sure … Continue reading

Posted in Blog Writing, Content Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 4 Comments

Now That You Have Them, What Will You Do to Engage Your Audience?

Remember catching a firefly on a summer night as a child, or maybe catching a brilliant jar full? In some ways, it’s a little bit like engaging your audience with content marketing tools. The question is the same:  now that … Continue reading

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Monday Morning Coffee Talk with Stephanie

My name is Stephanie Girvan, and I was born and raised around the St. Joseph area. I was always the one who said I was leaving St. Joseph and never coming back. Well, I’m still here, but one of my … Continue reading

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The Importance of Relevant Content in Search Engine Optimization

Search Engine Optimization (SEO) is not about just throwing a bunch of unrelated key words together in the hopes of getting noticed. In fact, if that’s your strategy, you’re likely to get flagged as SPAM and go straight to the … Continue reading

Posted in Content Marketing, SEO | Tagged , , , , , , , , , , | 7 Comments

Building a Better Content Marketing Strategy

The content revolution has taken hold of the online world and if you’re not on board, you may be missing out on key opportunities to drive traffic to your website, convert lookers to opportunities; opportunities to leads; and leads to … Continue reading

Posted in Content Marketing, Marketing Strategy | Tagged , , , , , , , , , , | 7 Comments

3 Tips to Successful SEO

SEO – you know you’ve heard and seen the acronym countless times, but what does it mean to your online experience? Should you care? If you want to be found by your target audience searching online, SEO, or search engine … Continue reading

Posted in Content Marketing, Copywriting, SEO | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Pinterest Marketing – Lunch & Learn Prezi

Welcome to the Susan J. Campbell Copywriting Solutions Lunch & Learn session, “Pinterest Marketing”. For those of you who missed the presentation, we wanted to provide the opportunity to view the Prezi here. Check out the link below and be … Continue reading

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Email Marketing – Does it Work?

Long before you had 300 online “friends” and knew what a hashtag was, email marketing was a valuable outreach tool for potential and current clients, allowing you to segment audiences and tap into their key interests. It still is. Email … Continue reading

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