Tag Archives: customers

Mastering the Art of Content Marketing Quality and Consistency

Becoming a master of anything requires two dirty little words that many shy away from – hard work and dedication. But that’s how world-renowned Japanese sushi chef, Jiro Ono, started captivating his audience. Operating out of a subway tunnel, Ono … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy | Tagged , , , , , , , , , , , , , , , , , , | 4 Comments

Success Stories – Why They Matter

When was the last time you asked a customer to rate their level of satisfaction with your service? If they came back with a great response, did you then ask if you could capture their experience in a success story? … Continue reading

Posted in Case Study, Consistent Customer Communications, Content Marketing, Success Stories, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Monday Morning Coffee with Cooke’s

Giant Screens, Shared Audio, Fresh Air:  Cooke Brothers Drive-In is Like You Remember The giant screens and signs advertising family favorites, like hot dogs and cotton candy, stand in direct – but welcome – opposition to a world entranced by … Continue reading

Posted in Brand, Monday Morning Coffee, Support Local | Tagged , , , , , , , , , , , , , , | Leave a comment

Video: A Powerful Marketing Tool That Never Goes Out of Style

Think back. Just 10 years ago had you ever even heard of YouTube or Facebook? According to Google, last month, 4 billion hours of video were viewed on YouTube. Best estimates say 500 years of YouTube video are watched each … Continue reading

Posted in Consistent Customer Communications, Social Media, Social Media Marketing, Uncategorized, Video Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Natural Links, Like Sports or Art, Require a Continual Effort … but Worth It

Like learning to golf or mastering the winter garden, creating natural links require effort and consistency — but it’s worth it in terms of giving you more brand strength. Natural links are the key to targeted, effective conversations with the … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Monday Morning Coffee with Jamie’s Secret Garden

For the discerning homeowner with an eye for beautiful décor, there’s nothing quite like walking into Jamie’s Secret Garden. The store is consistently reset by Jamie herself, bringing whimsical nostalgia and perfect arrangements to even the simplest designs. Her sense … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Pinterest Content Marketing, Social Media, Social Media Marketing, Support Local | Tagged , , , , , , , , , , , , | Leave a comment

How Do You Make Protecting Your Brand a Priority?

In the world of marketing, a company has a limited capability to create an image around its brand. These limits are generally put in place by available funds, but they can also be associated with available time and tools. If … Continue reading

Posted in Brand, Marketing Strategy | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

Your Social Media Strategy – Do You Know These Truths?

In the realm of using social media to promote your brand, have you taken the time to build out your strategy to ensure you get more bang for your buck? Even if you are doing all of your own social … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , , , | 10 Comments

I’m Good Enough, I’m Smart Enough, and People Like Me: Now Grow My Email List

Email marketing is definitely alive and well. In fact, it’s called one of the most targeted and most effective ways to reach a distinct audience because it’s totally permission-based. People reading your email campaign messages are getting them because they … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Email Marketing, Social Media | Tagged , , , , , , , , , , , | Leave a comment

Why Big Brands Need Content Marketing, Too

With all the talk in the industry surrounding the success of social media and social conversations, the focus of industry success stories often falls to smaller brands and how they made a big splash. What about the larger, well-known brands? … Continue reading

Posted in Brand, Consistent Customer Communications, Content Marketing, Marketing Strategy | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment