Tag Archives: engage customers

Email Marketing – Does it Work?

Long before you had 300 online “friends” and knew what a hashtag was, email marketing was a valuable outreach tool for potential and current clients, allowing you to segment audiences and tap into their key interests. It still is. Email … Continue reading

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A Cup of Coffee with Polly

  We are starting to get a little sad as our Coffee Talk series is coming close to its end. Something that might be interesting to you, our reader, is that these Coffee Talks are just as enlightening and entertaining … Continue reading

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Great Content Marketing: Why Does Some Material Rise to the Top?

What’s the hardest thing about content marketing? Survey says:  creating content that truly gets customers or leads interested. Second place:  creating the right volume of new content to make your strategy effective. Everything your business writes – from your website … Continue reading

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Word of Mouth Power Reigns. Boost Yours with Facebook Strategies.

  Few marketing strategies are as powerful or as elusive as word of mouth. It’s an ancient strategy that still carries intense importance today toward building brand power, but where does word of mouth fit into modern social media tools? … Continue reading

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Consistent Content – Do it Right or Don’t Do it at All

Too often, I will meet with clients who know they need to do something with their website, but they don’t really know where to begin. They also know they need to have a blog or add social media to their … Continue reading

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4 Tips to Pinterest Content Marketing

The hype surrounding Pinterest tends to toggle between those obsessed with the fun ideas they find on the site and business-minded individuals identifying different ways to drive traffic and convert leads with the platform. The latter tend to favor Pinterest … Continue reading

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Get Over Being Liked … Yes You Can!

Everybody wants to be liked. But when it comes to your content marketing with social media, being liked is simply not enough. (Yes, we’re going to ask you to get over being liked.) The beauty of social media conversations on … Continue reading

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Tips for an Effective Content Marketing Strategy

The value in content marketing only goes as far as the value you offer in your blogs. You want to build brand awareness, educate prospects that land on your site and even nurture them through the sales funnel. Can you … Continue reading

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Coffee Talk with Lisa

Last Monday morning we gave you the opportunity to get to know Rachel, this week it’s time to visit with Lisa.  Our ever supportive leader Susan, is giving us this peek into Lisa’s life because, in Lisa’s own words, “I … Continue reading

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5 Reasons Your Company Should Have a Blog

Once upon a time, individuals shared their deepest thoughts and passions on a weblog, hoping interested parties would find their blog, read it, post comments and share the link with their friends. Fast forward a few years and the blog … Continue reading

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