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Tag Archives: marketing strategy
How to Make Your Blog More Appealing
In order to make your blog appealing you must carry on the excitement of the headline. The headline and the first paragraph are the most important components of any blog. If you do these two things well, you will make … Continue reading
Posted in Blog Writing
Tagged blog, blogging, content, content marketing, content marketing strategy, engage customers, engage the reader, make your blog more appealing, make your blog more inviting, marketing strategy, social media, social media tools, storytelling, Susan J. Campbell Copywriting Solutions, telling your story
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Does the Boss Know About Your Content Marketing Strategy? They Should.
There are five key benchmarks when creating your content marketing strategy: findable, readable, understandable, actionable, and shareable. To develop your content marketing strategy you need to start by developing a successful execution plan. Through your plan, you can tap into … Continue reading
What is Your Social Media Campaign Missing?
Social media isn’t just a way to keep up with friends and family. In today’s business world, it has become the lifeblood for how we, the business leaders of tomorrow, stay connected with our customers. For those of you who … Continue reading
Posted in Social Media Marketing
Tagged brand, company brand, developing a social media campaign, engage customers, managing your social network, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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When You Engage Customers You Add Value to Your Company
Can you put a price tag on your followers? A recent lawsuit put social media in the spotlight after an employee took his Twitter followers with him when he left the company. Obviously the company felt those customers had value. … Continue reading
Overcome Obstacles With an Effective Non-Profit Marketing Strategy
Non-profit marketing strategies offer their own challenges. While for-profit groups are looking for ways to maximize profits, non-profits seek opportunities to help fund their organization. The two have obviously different goals. A recent article talks about how non-profit marketing plans … Continue reading
Four Steps Forward, No Steps Back: Facebook Marketing
Ninety-two percent of consumers can’t be wrong, can they? Most consumers trust a personal recommendation from a friend over marketing advertisements. Think about the last new restaurant you tried, was it because of the ad that you saw of their … Continue reading
Posted in Social Media Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, EdgeRank, engage customers, Facebook, Facebook marketing, likes, marketing, marketing strategy, newsfeed, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Creative Blog Writing Tips For Better Headlines
In order to get the customer in the door, department stores design elaborate window displays. You have to give them something they want. It’s no different with your online content. Creative blog writing begins with offering that enticing headline for … Continue reading
Posted in Blog Writing
Tagged blog, catchy headlines, content, content marketing, copywriting, creative blog writing, engage customers, marketing, marketing strategy, online content, search engine optimization, SEO, social media tools, Susan J. Campbell Copywriting Solutions, Twitter, well written headlines, writing headlines
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Loyalty Begins When You Engage Customers
Our lives are made easier by common business practices that include automation, but at what cost? At the end of the day, customers still prefer human interaction. A recent article highlights what companies are doing wrong to engage customers and … Continue reading
Posted in Consistent Customer Communications
Tagged brand, brand awareness, build brand value, content marketing, conversation, copywriting, copywriting solutions, customer loyalty, customers, engage customers, engaging customers, Facebook, Google+, LinkedIn, marketing, marketing strategy, pinterest, social media, Susan J. Campbell Copywriting Solutions, Twitter
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Successful Video Has to Have a Smart YouTube Marketing Strategy
Video has become a popular way for companies to promote their products and services. And where do you think most customers go to find videos – YouTube. However, not every business finds the same success. In order to turn your … Continue reading
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