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Tag Archives: marketing
How to Get Users to Share Your Content
In talking with different companies as to how to re-purpose their content, we are often asked if it’s OK to repurpose the content of others. While we do want to protect the copyright of those who have generated original work, … Continue reading
Posted in Content Marketing
Tagged blog, blogging, content, content marketing, content marketing strategy, conversation, customers, engage customers, Facebook, marketing, marketing strategy, relationships, repurpose, sharing content, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
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Can You Handle Content Marketing In-House?
Even with a thousand fancy online tools, selling your product or service is still about reaching people. Dialoguing with people. Building a relationship with people. Reaching the people you’re after and encouraging them to take action requires solid, high-value and … Continue reading
Posted in Content Marketing
Tagged content, content marketing, content marketing strategy, copywriting, customers, engage customers, in-house marketing, marketing, marketing strategy, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
2 Comments
4 Steps to Social Media Success
If you’re not using social media as part of your marketing strategy, you’re likely missing out on a huge opportunity for referrals and sales. Social media is today’s watering hole where people swap stories, advice, gossip, and recommendations. You don’t … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media Marketing
Tagged company brand, content, content marketing, content marketing strategy, customers, engage customers, Facebook, marketing, marketing strategy, relationships, social media, social media strategy, social media success, social media tools, social networking, Susan J. Campbell Copywriting Solutions, target audience
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The Value of Content Management
In the online world, it’s not enough to simply build a site and hope people will find it. If they know the name of your company or your direct URL, there’s no need to worry. But, do you want to … Continue reading
I Have a Storefront – I Don’t Need a Website
If you have a storefront to sell you products, do you also need a website? Yes, if you want to increase your chances of people actually finding your online store … and if you want to stand out from others … Continue reading
Posted in eCommerce, Marketing Strategy, Website
Tagged backlinking, blog, brand, customers, eCommerce, engage customers, keyword optimization, keywords, marketing, marketing strategy, relationships, SEO, shopping cart, social media, social media strategy, social media tools, storefront, Susan J. Campbell Copywriting Solutions, website
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Can Facebook Help my Business?
Facebook is no longer just for fun – it’s now an integral part of many successful marketing strategies. It has become popularized because it’s a cheap and easy way of gaining exposure, and lots of it. For example, let’s say … Continue reading
Posted in Consistent Customer Communications, Social Media, Social Media Marketing
Tagged customers, engage customers, Facebook, marketing, marketing strategy, relationships, search engine optimization, SEO, SEO writing, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Am I Ready for eCommerce?
My business can boom from going global and the only way I can do that is if I push internet sales. That is the secret that will keep my business flourishing and it will take little work to do so. … Continue reading
I Don’t Have Time for Social Media
How many times have you uttered this statement? You know the value social media brings to the table, but you just can’t justify the time spent making it happen. You’re too busy with customer calls, appointments, meetings and everything else … Continue reading
Posted in Social Media, Social Media Marketing
Tagged customers, engage customers, Facebook, keywords, marketing, marketing strategy, relationships, search engine optimization, SEO, SEO writing, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Web presence, website management
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Pinterest Marketing: Still a Possibility?
Pinterest: Popular, pleasing, powerful. Try saying that five times fast, and add this to it: Pinterest is set to push aside some other platforms as a crowd-favorite. It’s Facebook in the lead, then Twitter, but Pinterest is quickly coming up … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Marketing Strategy, Newsletter Marketing, Pinterest Content Marketing, Social Media, Social Media Marketing, White Paper Marketing
Tagged blog, content marketing, content marketing strategy, copywriting solutions, enewsletter, engage customers, Facebook, marketing, marketing strategy, pinterest, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Blending Print and Online Marketing Power
You’re a small business looking to generate a larger customer base, so do you take an ad out in a newspaper or trade magazine, send a press release to a targeted audience or create a Facebook page and Twitter account … Continue reading
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