-
Twitter Updates
Tweets by campbellsj-
Recent Posts
Archives
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- August 2011
- July 2011
- April 2011
Categories
- Annual Report Writing
- Blog Writing
- Brand
- branding strategies
- Case Study
- Consistent Customer Communications
- Consumer Expectations
- Content Creation
- Content Marketing
- Copywriting
- Creating Content
- Creating Links
- Customer Engagement
- Customer Experience
- Digital Marketing
- eCommerce
- Editorial Calendars
- Elevator Pitch
- Email Marketing
- Emotional Branding
- Facebook Marketing
- Guest Blog
- Hashtag
- Link Building
- LinkedIn Marketing
- Marketing Strategy
- Messaging
- Mobile Content Marketing
- Mobile User Experience
- Monday Morning Coffee
- Newsletter Marketing
- Nonprofit Marketing
- Online Content Development
- Online Marketing
- Pinterest Content Marketing
- Press Release Writing
- Real Estate Marketing
- SEO
- Social Media
- Social Media Content
- Social Media Marketing
- Storytelling
- Success Stories
- Support Local
- Teamwork
- Text Messaging
- Uncategorized
- Video Marketing
- Webinar marketing
- Website
- White Paper Marketing
- Youth Alliance
Meta
Tag Archives: marketing
Branding Strategies Learned from LEGO
How did a company with a foundation in simple plastic building blocks survive the digital age? The LEGO brand certainly took its knocks, but through innovative branding strategies, it has managed to thrive. LEGO was nearly bankrupt in 2003 after … Continue reading
Posted in branding strategies
Tagged branding, branding strategies, brands, company brands, marketing, marketing campaign, marketing strategies, SJC
Leave a comment
Focus on Content Marketing to Build Your Blog Audience and Drive Sales
Are you committed to a business blog but not certain what value it’s bringing to your brand? Take a more serious look at what you’re writing to ensure that you’re getting everything you can out of the process. You can … Continue reading
Posted in Content Marketing
Tagged audience, blogging, blogs, business, content marketing, how to use a blog, marketing, SJC, target market, writing blogs
2 Comments
Grab Your Brand 2
Posted in Content Marketing
Tagged audience, content marketing, marketing, SJC, Susan J. Campbell Copywriting Solutions
Leave a comment
Keeping up With the Changes at Google is Imperative in Maintaining Relevance and Ranking With SEO
Staying on top of Google’s rules and frequently changing algorithms is key to companies that use SEO writing to boost their page views. Falling behind could lead to wasting valuable resources. For example, did you know that Google now has … Continue reading
Posted in SEO
Tagged audience, copywriting, Google changes, Google+, marketing, SEO, SJC, SJC Copywriting Solutions, target audience, target market, writing
1 Comment
Effective Tips For a Great Elevator Pitch
A succinct and persuasive sales pitch: words that every marketer should remember. It’s what many in the industry call an “elevator pitch.” The elevator pitch is meant to last the duration of a short elevator ride. It needs to be … Continue reading
Posted in Elevator Pitch
Tagged audience, elevator pitch, engagement, interesting facts, marketing, SJC, SJC Copywriting Solutions, unique content
Leave a comment
Reaching Out to Potential Blog Subscribers
You have a sharply designed blog page and well-written, worthwhile blog content. Now all you need are blog subscribers. After asking everyone on your Christmas card list to subscribe to your blog, you hit a wall. That is because even … Continue reading
Fresh vs. Stale Branding Strategies Are What’s Needed
If you’ve reached a certain level of success with your brand, it may be time to sit down and take a hard look at your current branding strategy. You don’t have to only dance with the date that brought you. … Continue reading
Do You Know the Best Time to Post to Facebook?
This question is probably the ultimate question when it comes to social media. It is a really tough question to answer because it really does depend on the target audience. In a lot of ways, you have to find out … Continue reading
Four Branding Strategies That Work
We’re all familiar with the phrase “Jack of all trades, master of none.” As a business owner, you must wear many hats, particularly if you run a small business. But when it comes to online branding strategies, it’s not simply … Continue reading