Tag Archives: marketing

Branding Strategies Learned from LEGO

How did a company with a foundation in simple plastic building blocks survive the digital age? The LEGO brand certainly took its knocks, but through innovative branding strategies, it has managed to thrive. LEGO was nearly bankrupt in 2003 after … Continue reading

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Focus on Content Marketing to Build Your Blog Audience and Drive Sales

Are you committed to a business blog but not certain what value it’s bringing to your brand? Take a more serious look at what you’re writing to ensure that you’re getting everything you can out of the process. You can … Continue reading

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Grab Your Brand 2

http://www.youtube.com/watch?v=PwlLHbznNOA

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Keeping up With the Changes at Google is Imperative in Maintaining Relevance and Ranking With SEO

Staying on top of Google’s rules and frequently changing algorithms is key to companies that use SEO writing to boost their page views. Falling behind could lead to wasting valuable resources. For example, did you know that Google now has … Continue reading

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Effective Tips For a Great Elevator Pitch

A succinct and persuasive sales pitch: words that every marketer should remember. It’s what many in the industry call an “elevator pitch.” The elevator pitch is meant to last the duration of a short elevator ride. It needs to be … Continue reading

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Revive Your Blog

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Reaching Out to Potential Blog Subscribers

You have a sharply designed blog page and well-written, worthwhile blog content. Now all you need are blog subscribers. After asking everyone on your Christmas card list to subscribe to your blog, you hit a wall. That is because even … Continue reading

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Fresh vs. Stale Branding Strategies Are What’s Needed

If you’ve reached a certain level of success with your brand, it may be time to sit down and take a hard look at your current branding strategy. You don’t have to only dance with the date that brought you. … Continue reading

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Do You Know the Best Time to Post to Facebook?

This question is probably the ultimate question when it comes to social media. It is a really tough question to answer because it really does depend on the target audience. In a lot of ways, you have to find out … Continue reading

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Four Branding Strategies That Work

We’re all familiar with the phrase “Jack of all trades, master of none.” As a business owner, you must wear many hats, particularly if you run a small business. But when it comes to online branding strategies, it’s not simply … Continue reading

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