Tag Archives: SJC

How The New LinkedIn Updates Benefit Users

Posted on January 2, 2014 by admin

Thanks to new updates, LinkedIn has become even more useful and user friendly for businesses and professionals. Here are updates you need to know about: 1. Mobile App When you are on the go like most business professionals are, getting … Continue reading →

Posted in LinkedIn Marketing | Tagged , , , , , | 1 Comment

Creating a Quality Content Marketing Plan

Posted on January 1, 2014 by admin

Developing a quality content marketing plan starts with asking yourself questions rather than trying to provide immediate answers. It also involves looking into the questions that your clients are asking and what consumers are talking about. Looking at your specific … Continue reading →

Posted in Content Marketing | Tagged , , , , , | 2 Comments

Monday Morning Coffee With Jen Herron

Posted on December 30, 2013 by admin

Jen Herron is the newest member of the Susan J Campbell team. She has come aboard to assist in as many aspects of the company that she can. A wannabe multi-tasker, Jen brings her dream of being a writer, copywriter … Continue reading →

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How Netflix Rescued its Brand

Posted on December 27, 2013 by admin

The year 2011 started off on the wrong foot for Netflix. Their stock lost half its value in just three months and Netflix CEO Reed Hastings was even named the worst CEO of the year by the New York Times. … Continue reading →

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Content Creation: Is it All in the Name?

Posted on December 26, 2013 by admin

Whether you’re scrolling through Facebook, reading tweets on Twitter, perusing the latest update on your favorite blog, or enjoying a delightful book on a Saturday morning, you are consuming content. We here at SJC are all about content creation. However, … Continue reading →

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Marketing Lessons From Duck Dynasty

Posted on December 24, 2013 by admin

We are all very much aware of the Duck Dynasty and Phil Robertson deal. However, have you thought about what kind of marketing lessons we can glean from this story? The cliché saying, “there’s always two sides to the story” … Continue reading →

Posted in Marketing Strategy | Tagged , , , | 1 Comment

LinkedIn Looks to Boost Content Marketing

Posted on December 17, 2013 by admin

Wanting to do more content marketing on LinkedIn? Now you can as the site is opening up to more granular updates on company pages. LinkedIn has more than 3 million company pages at the moment, but experimented in a pilot program … Continue reading →

Posted in Content Marketing | Tagged , , , , , | 2 Comments

Monday Morning Coffee: Congratulations to Our Own LuAnn Cadden on Her New Book

Posted on December 16, 2013 by admin

A great writer can find a great story anywhere – even hidden behind the green mile marker signs that point to journeys taken long ago, dotting the long stretches of highway that many of us may pass without a second … Continue reading →

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A Few Words About Writing a Successful Blog

Posted on December 13, 2013 by admin

Blogging is a great way to share important business information and connect with customers.  Writing a successful blog includes keeping your audience a priority. Here are a few tips that can help you write successful blogs for your market: 1. … Continue reading →

Posted in Blog Writing | Tagged , , , , , , | 1 Comment

A Mobile World Needs a Mobile Website

Posted on December 12, 2013 by admin

A mobile website is more traditionally called a “responsive website.” In case you are unsure what this means, basically it means the website design adjusts to fit on a desktop, smartphone, or tablet. If you’ve ever pulled up a website … Continue reading →

Posted in Mobile Content Marketing | Tagged , , , , , , | 1 Comment