Tag Archives: social media campaign

Making the Most of Your Twitter Skills

What is it about that little blue bird that has everyone so chirpy? Like it or not, Twitter has become a powerful communication tool that marketers cannot afford to ignore. To fully leverage this platform, however, requires some planning and … Continue reading

Posted in Marketing Strategy, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Quality Content Drives Traffic – Look to Experts in Your Field

As much as we all want to be viewed as the subject expert in our core competency, the reality is that only a handful of people really want to pull from our knowledge base on any given day. Quality content … Continue reading

Posted in Content Marketing | Tagged , , , , , , , , , , , , , , , | 6 Comments

The Personal Touch in Your Content: Nobody Does it Like You

How to rise to the top in a perpetual list of blog sites, news releases and even social media feeds can be a million dollar question. Chances are, you already have a million dollar answer – all you need to … Continue reading

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Why You Need an Expert Writing Your Blog

You have your website up and running and you’ve added a blog tab for your customers and interested parties to read the valuable content you provide. You even consider yourself a good writer, but is that enough to make sure … Continue reading

Posted in Blog Writing, Content Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 4 Comments

Now That You Have Them, What Will You Do to Engage Your Audience?

Remember catching a firefly on a summer night as a child, or maybe catching a brilliant jar full? In some ways, it’s a little bit like engaging your audience with content marketing tools. The question is the same:  now that … Continue reading

Posted in Brand, Content Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | 10 Comments

3 Tips to Successful SEO

SEO – you know you’ve heard and seen the acronym countless times, but what does it mean to your online experience? Should you care? If you want to be found by your target audience searching online, SEO, or search engine … Continue reading

Posted in Content Marketing, Copywriting, SEO | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Pinterest Marketing – Lunch & Learn Prezi

Welcome to the Susan J. Campbell Copywriting Solutions Lunch & Learn session, “Pinterest Marketing”. For those of you who missed the presentation, we wanted to provide the opportunity to view the Prezi here. Check out the link below and be … Continue reading

Posted in Pinterest Content Marketing | Tagged , , , , , , , | 7 Comments

Email Marketing – Does it Work?

Long before you had 300 online “friends” and knew what a hashtag was, email marketing was a valuable outreach tool for potential and current clients, allowing you to segment audiences and tap into their key interests. It still is. Email … Continue reading

Posted in Email Marketing | Tagged , , , , , , , , , , , , , , , , | 7 Comments

Can Twitter Tweak Your Profits

Twitter is a powerful tool for driving traffic to your site and generating a buzz for your business, if you use it correctly. Sending a new tweet on occasion won’t generate a great deal of traffic; you need to make … Continue reading

Posted in Brand, Marketing Strategy, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Content Marketing: Should You Go In-House, Outsource or Stay Put and Hope to be Found?

Feeling lost in terms of reaching customers online and searching for ways your information or site can be found? Unlike theories around survival strategies, customers won’t find your online services if you just stay put and watch for the rescue … Continue reading

Posted in Content Marketing | Tagged , , , , , , , , , , , , , , , , , , | 7 Comments