Tag Archives: social media strategy

Trends in Content Marketing

Posted on November 14, 2012 by admin

Content marketing is continuously occupying a more important role in professional marketing strategies. For three years now, the Content Marketing Institute (CMI) has partnered with MarketingProfs to present key trends in content marketing. The 2013 B2B Content Marketing Benchmarks, Budgets … Continue reading →

How to Post an Effective Guest Blog

Posted on November 13, 2012 by admin

Being creative about getting your message out is one thing, but knowing the best sources in which to attach your brand could be invaluable. One way to do so is to guest blog on other websites. In order to do … Continue reading →

Posted in Blog Writing | Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, copywriting, copywriting solutions, guest blogger, guest blogging, marketing, marketing strategy, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 2 Comments

Link Building for Lead Creation: Fight Your Way Through Web Spam

Posted on November 9, 2012 by admin

Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on Google or other search engines that … Continue reading →

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing | Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, external links, fighting spam, keyword, keyword focused writing, keyword optimization, keywords, lead creation, link building, marketing, marketing strategy, SEO, SEO writing, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tagging, Web presence, web spam | 1 Comment

What Can We Learn from Print Ads about Content Marketing to Build Customer Trust?

Posted on November 6, 2012 by admin

Here’s an old school moment in the content marketing arena: Whatever happened to print ads, and why did businesses buy them? Print ads used to be the hallmark element of ad campaigns, especially for services offered to other businesses. As … Continue reading →

Posted in Brand, Consistent Customer Communications, Content Marketing | Tagged blog, brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, email marketing, engage customers, marketing, marketing strategy, print ads, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 2 Comments

Pinterest Shopping – it’s in the Bag!

Posted on November 2, 2012 by admin

If you’re looking for a new platform to find customers, you need not go further than your computer. If you can pin down a few Pinterest followers, then you’ve created a new market of business. According to a recent social … Continue reading →

Posted in Pinterest Content Marketing, Social Media Marketing | Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, pinterest, pinterest content marketing, pinterest shopping, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 3 Comments

Grab Your Brand

Posted on November 1, 2012 by admin

The definition of brand hasn’t changed, however the way one is developed sure has. Consumers receive perceptions from multiple sources, are you one of them? Enter the conversation with strong, consistent, caring content via social media. You won’t be sorry…in … Continue reading →

Posted in Brand, Video Marketing | Tagged consumers, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing | 4 Comments

5 Reasons Why You Need a Business Blog

Posted on October 30, 2012 by admin

Blogs – seems like everyone’s got one. Well, there’s a good explanation for that. Blogs are an easy way to get fresh content in front of viewers. They improve credibility, further SEO efforts, and increase the visibility of your brand. … Continue reading →

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing | Tagged blogging, blogs, business blog, company brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 3 Comments

Surprise: Storytelling May Not Actually Get Results from Content Marketing

Posted on October 26, 2012 by admin

Thinking about your next blog or article to promote your brand? Set that good story aside. For now. Instead, let 1980s hairband legend Poison give you some advice. If you want to convert content marketing efforts into leads and sales, … Continue reading →

Posted in Content Marketing, Marketing Strategy, SEO, Social Media Marketing, Video Marketing | Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, keywords, marketing, marketing strategy, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video | 4 Comments

It’s Holiday Video Time: Heat Up Your Video Content Now

Posted on October 25, 2012 by admin

It’s beginning to look at lot like Christmas … video. With the holiday season approaching in just weeks, today is the day to act when it comes to creating new video ads and video content that will capture some customers’ … Continue reading →

Posted in Content Marketing, Video Marketing | Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video content, video sharing, web video | 2 Comments

Giving Your Brand Message a Powerful Voice

Posted on October 24, 2012 by admin

In a world of tweets and sound bites your business needs to convey your core message in a concise and powerful way. That is really what brand messaging is all about. Your company is competing with a cacophony of … Continue reading →

Posted in Brand, Content Marketing, Messaging | Tagged advertising, advertising campaign, advertising slogan, audience, brand, brand messaging, brand voice, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, marketing strategy, message, slogan, social media strategy, social media tools, sound bites, strong brand voice, Susan J. Campbell Copywriting Solutions, tweets | 3 Comments

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