Tag Archives: social media tools

Surprise: Storytelling May Not Actually Get Results from Content Marketing

Thinking about your next blog or article to promote your brand? Set that good story aside. For now. Instead, let 1980s hairband legend Poison give you some advice. If you want to convert content marketing efforts into leads and sales, … Continue reading

Posted in Content Marketing, Marketing Strategy, SEO, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , | 4 Comments

It’s Holiday Video Time: Heat Up Your Video Content Now

It’s beginning to look at lot like Christmas … video. With the holiday season approaching in just weeks, today is the day to act when it comes to creating new video ads and video content that will capture some customers’ … Continue reading

Posted in Content Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Giving Your Brand Message a Powerful Voice

  In a world of tweets and sound bites your business needs to convey your core message in a concise and powerful way.  That is really what brand messaging is all about.  Your company is competing with a cacophony of … Continue reading

Posted in Brand, Content Marketing, Messaging | Tagged , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Content Marketing – What it Means for Your Brand

In the world of marketing, we consistently talk about the importance of the brand. As the business owner or decision maker, you spend a great deal of time and research on what needs to happen to develop your brand. At … Continue reading

Posted in Brand, Content Marketing, Marketing Strategy | Tagged , , , , , , , , , , , , , , , , | 4 Comments

Driving Traffic to your Website

A website is known to boost sales and recognition of your business. Well, that is if you continue to make it interesting for prospective customers to want to revisit. A stagnate site leaves the feeling that you have nothing new … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Social Media Marketing, Website | Tagged , , , , , , , , , , , , , , , , | 5 Comments

Optimize Your Web Presence

Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , | Leave a comment

What to Include in Your Content Strategy

When you work for a content company, you need to have a content strategy. It helps all key players understand what is happening at any given time, when content needs to be created, the topics of focus, the type of … Continue reading

Posted in Content Marketing, Copywriting, Editorial Calendars, Marketing Strategy, Social Media Marketing, Uncategorized, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , | 5 Comments

Taking Videos Viral Requires Good Content

We’ve all heard stories about ordinary people launching videos, which have become overnight sensations. Remember a young man named Justin Bieber who started singing to the world on a couch in his room? Or what about a song called “Friday” … Continue reading

Posted in Content Marketing, Video Marketing | Tagged , , , , , , , , , , , | 5 Comments

Do You Need an Annual Report? Aren’t They Downright Spooky?

Maybe the term “annual report” strikes fear in your soul. Maybe it makes you sigh out loud. Or maybe, it makes you smile because you’re doing one and doing it well. And maybe…you’re viewing it as a simple progress report, … Continue reading

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Time for a New Email Marketing Campaign

Posted in Email Marketing, Marketing Strategy, Social Media Marketing, Video Marketing | Tagged , , , , , , , , | Leave a comment