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Tag Archives: social media
How to Get The Best Social Media ROI
Years of advertising and marketing research has proven that companies can track how circulars and television commercials impact their business. But in today’s world of social media it’s difficult to really measure social media ROI. Do “likes” and “followers” become … Continue reading
Posted in Social Media
Tagged marketing, marketing strategy, ROI, SJC, social media, social media campaign, social media ROI, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, the value of traffic on your social media, tips for tracking social media ROI, tracking social media ROI
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Four Ways to Boost Your Blog Traffic
Blogs are a great way to develop customer interaction and get your business information out to the masses. It doesn’t matter if you’re a self-employed boutique owner or the IT director of a family-owned business, start a blog. Getting set … Continue reading
Posted in Blog Writing
Tagged blog, blogging tips, customer interaction, drive blog traffic, g, Google AdWords, how to increase blog traffic, search engine optimization, SEO, SEO strategy, SJC, social media, starting a blog, Susan J. Campbell Copywriting Solutions, writing original content
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Are You Making the Most of Your Social Media Interaction?
Social media interaction accounts for a majority of brand recommendations. Think about it. If you have a positive conversation about a product or service with a company wouldn’t you be more willing to try it. The findings of a recent … Continue reading
Posted in Social Media, Social Media Marketing
Tagged brand, brand awareness, build brand value, consumer engagement, copywriting, engage customers, marketing, marketing strategy, ROI, social media, social media branding, social media interactions, social media ROI, social media strategy, Susan J. Campbell Copywriting Solutions
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Does Your Customer Engagement Start With Your Employees?
In a digital world, customer engagement is less likely to occur in person for the business-to-business market place. Those customers are turning to digital sources like social communities, mobile apps, the web, and their peers. Nearly 70 percent of buying … Continue reading
Pinterest Marketing and What You Need to Know Now
Pinterest is still attracting a lot of attention. Partly because of its ease of use and wealth of information, but also because of how it is changing how marketing works. According to a study by Simply Measured, a social media … Continue reading
Posted in Pinterest Content Marketing
Tagged blog, copywriting, getting more traffic to your website, pinterest, Pinterest analytics, pinterest for business, pinterest marketing, social media, social media analytics, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
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Ten Ways to Improve Your Social Marketing Strategy
When it comes to your marketing strategy, the back seat is not the best option. In today’s world of social media, you need to take action. If no one is talking about you, you don’t exist. Even in negative conversations, … Continue reading
Posted in Social Media Marketing
Tagged blog, brand, content, content that engages customers, cross promotion, maintaining your online presence, marketing strategy, plan of action, Quality content, SJC, social media, social media marketing, social media marketing strategy, social platforms, Susan J. Campbell Copywriting Solutions
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Social Media Tools Go Beyond Just Facebook and Twitter.
If there’s one thing that National Small Business Week has taught us is that there are more social media tools available that just Facebook. If you haven’t made the move to using social media as a part of your day-to-day … Continue reading
How to Make Your Blog More Appealing
In order to make your blog appealing you must carry on the excitement of the headline. The headline and the first paragraph are the most important components of any blog. If you do these two things well, you will make … Continue reading
Posted in Blog Writing
Tagged blog, blogging, content, content marketing, content marketing strategy, engage customers, engage the reader, make your blog more appealing, make your blog more inviting, marketing strategy, social media, social media tools, storytelling, Susan J. Campbell Copywriting Solutions, telling your story
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What is Your Social Media Campaign Missing?
Social media isn’t just a way to keep up with friends and family. In today’s business world, it has become the lifeblood for how we, the business leaders of tomorrow, stay connected with our customers. For those of you who … Continue reading
Posted in Social Media Marketing
Tagged brand, company brand, developing a social media campaign, engage customers, managing your social network, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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When You Engage Customers You Add Value to Your Company
Can you put a price tag on your followers? A recent lawsuit put social media in the spotlight after an employee took his Twitter followers with him when he left the company. Obviously the company felt those customers had value. … Continue reading
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